Aditya Birla Capital Foundation and National Institute of Securities Market Collaborate to Empower Youth with Financial Literacy

In a significant move to enhance financial awareness and literacy among young Indians, Aditya Birla Capital Foundation (ABCF), the Corporate Social Responsibility (CSR) arm of Aditya Birla Capital, and the National Institute of Securities Market (NISM), a pioneering educational initiative of SEBI, have announced a strategic partnership. This collaboration will see the launch of a tailored Financial Literacy Program for young adults, spanning more than 60 cities in Tier-II and Tier-III locations across India.

The comprehensive program is designed to provide vital financial knowledge to college students, with a targeted outreach to more than 40,000 individuals. Participants will undergo a rigorous 10-hour financial literacy classroom training, led by NISM-certified trainers. Upon successful completion of the training, participants will receive certificates jointly issued by NISM and Aditya Birla Capital Foundation.

The program’s core focus is to instill the importance of savings, financial planning, and investing by imparting knowledge of financial and securities markets in a user-friendly manner. The curriculum aims to empower students to grasp the fundamentals of personal finance, explore diverse investment and savings opportunities, understand the prerequisites for engaging in securities markets, and learn various risk assessment and mitigation strategies. Moreover, the program intends to equip participants with skills that will make them future-ready and open doors to potential careers in the financial services sector.

Mrs. Vishakha Mulye, Director of Aditya Birla Capital Foundation and CEO of Aditya Birla Capital Limited expressed her enthusiasm for the initiative, stating, “Empowering youth with financial knowledge is crucial in today’s ever-evolving economic landscape. Financial education is a life skill, and if imparted to young minds early on, it will foster responsible financial behavior and cultivate a mindset to take charge of their financial well-being in the future. Our partnership with NISM underscores our commitment to providing the necessary knowledge and skills for future generations to make informed financial decisions and excel in their careers.”

Advertisement

Dr. CKG Nair, Director of NISM, added, “NISM is entrusted with the task of enhancing awareness about the systems, products, and processes in the securities markets to a broad spectrum of stakeholders within the ecosystem, and to create a cadre of well-informed practitioners aligned with regulatory objectives. This collaborative effort between NISM and ABCF provides an ideal platform to achieve the objective of well-informed participants in the securities markets.”

ABCF and NISM will conduct these training sessions across several states, including Maharashtra, Gujarat, Goa, Madhya Pradesh, Rajasthan, Uttar Pradesh, Haryana, Chhattisgarh, Jharkhand, Uttarakhand, Karnataka, Kerala, Tamil Nadu, Andhra Pradesh, West Bengal, and Assam.