Knowledge
Tech Tools to Help with Marketing & Branding Educational Institutes
AUDITA BHATTACHARYA compiles the top 5 tools tailored for different marketing needs.
EMAIL MARKETING:
MAIL CHIMP: An email marketing tool to help create unique campaigns and get the word out with email, social ads and more is the need of the hour. With the ability to connect your favorite tools, unlock new features that you already use, automate your busy work and optimise all your efforts by getting smarter with every campaign, it is a boon. Mail Chimp’s tools and platform allow you to get closer to your customers and understand what they want.
SOCIAL MEDIA MARKETING:
HOOTSUITE: Managing several social media accounts at once can be tough. This tool helps you keep track of everything you are doing online. Sign up and link all of your accounts together, letting you access all your social media profiles all from one website. You can even schedule posts for a future date, which is helpful when you are setting up a social media campaign. You can then track your posts and see what’s getting viewed and what isn’t.
CONTENT MARKETING:
BUZZSUMO: Do you know what kind of content is trending in your industry? Do you know what your competition is writing about and how they market it? BuzzSumo is perfect for levelling the playing field, revealing the topics you should write about, and helping you find influencers in your industry to market your content for you. Get content insights by discovering what content was most shared across all social networks and run analysis reports. You can get content alerts to be the first company to see content that mentions your keyword. You can also get alerts when a competitor posts new content, so you will never miss anything. With competitor analysis, you can track how your competitor’s content is performing and compare their results to your own performance. When you search for any keyword, you will be shown a list of the top-performing content.
CAMPAIGN MANAGEMENT:
GOOGLE ADWORDS: Get in front of customers when they are searching for businesses like yours on Google Search and Maps. Only pay for results, like clicks to your website or calls to your business. Google is where people search for what to do, where to go and what to buy. Your ad can appear on Google at the very moment someone is looking for products or services like yours. Whether they are on desktop or mobile, a well-timed ad can turn people into valuable customers. Grow online sales, bookings or mailing list signups with online ads that direct people to your website. Increase customer calls with ads that feature your phone number and a click-to-call button. Google Ads can work for almost any advertising budget. Set a monthly budget cap, and never go over it. Plus, you can pause or adjust your spend any time.
WEBINAR:
GoToWebinar: One of the most well-known webinar tools on the market, GoToWebinar offers it all at a price that is reasonable for what you get. The company sweetens the pot by offering a free subscription to their popular web-meeting service, GoToMeeting as part of the deal.