Pricey Presents, Precocious Pressures: The Cost of Gift-Giving to Children



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In the intricate fabric of contemporary society, entwined with the threads of status and materialism, the ritual of gift-giving to young children has morphed into a showcase of wealth and social stature. This tale shines a light on the ripple effect of such extravagance through the eyes of Ayaan’s peers, young souls caught in the whirlwind of competition and comparison.

When Ayaan arrives at school with sneakers worth 80k or brandishes the latest iPhone as casually as a textbook, it’s not just a display of wealth; it becomes a benchmark, setting aflame a cycle of envy and desire among his classmates. The children, innocent in their yearnings, unknowingly step onto a treadmill of materialistic pursuit, urging their parents towards the edge of financial prudence in a bid to not fall behind.

The spectacle reaches its zenith when Ayaan, in a display of unparalleled opulence, gifts iPods as return gifts on his birthday. An act, while grand, sends shockwaves through his circle, planting seeds of expectation and entitlement in young hearts. Parents, caught between nurturing happiness and teaching value, find themselves navigating a treacherous path of societal pressure and fiscal responsibility.

As each child in Ayaan’s orbit feels compelled to mirror his lavish lifestyle, the essence of childhood camaraderie is shadowed by the looming spectre of materialism. Friendships, once untainted by the world’s complexities, now bear the weight of economic disparity. The playground becomes a silent witness to conversations not of games and dreams, but of gadgets and brands, a testament to a culture veering away from the innocence of youth.


The impact extends beyond the tangible, chipping away at the pillars of equality and mutual respect. As peers vie to outdo each other in a race fuelled by parental indulgence, the divide widens not just in their possessions but in their perceptions of self-worth and success. The classroom, a microcosm of society, reflects a disturbing trend of measuring one’s value through the lens of ownership and extravagance.

This narrative, while centred on Ayaan and his affluent displays, casts a spotlight on the broader societal implications of such gift-giving practices. It prompts a critical examination of the values we impart to our children and the world we aspire to create for them. As we navigate this maze of materialism and the stories of Ayaan and his peers unfold, they serve as a mirror to our collective conscience, urging us to reconsider the legacy we wish to leave behind. The question that beckons us to reflect is profound: Are we raising a generation that values possessions over people, status over substance?

To read more on such trends that need to be called out and #un-trended, head to the April issue of our magazine here



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