Knowledge
Get your ‘Passport to poetry’ when flying out of Heathrow this Easter
Heathrow has teamed up with renowned children’s authors and poets to bring poetry to the airport this Easter. Other family friendly initiatives like dedicated family security lanes, poetry listening posts and workshops aim to make this holiday season a happy one.
While travelling through Heathrow this Easter holidays, don’t be surprised if you hear original poetries wafting through the air, setting the mood for the holiday season. It is a special lyrical initiative by Heathrow management called the ‘Passport to Poetry’ which is undertaken to spread the festive spirit amongst the fliers.
With Heathrow expecting a record 850,000 passengers and an extra 250,000 families to take off from there this Easter, the UK’s hub airport has teamed up with literary favourites Michael Rosen, Danny Wallace, MG Leonard and performance poet Laura Dockrill to create special poems romanticising holidays and far flung lands.
Heathrow has specially created new ‘poetry points’ at the terminal; overhead speakers that families can stand underneath to listen to unique new poems. The poems can also be accessed at Heathrow.com/poems and promise to take children on exciting, magical journeys before they have even boarded their plane.
The initiative also takes care of those who are feeling inspired to put pen to paper, there is an Easter poetry competition for children under the age of 16, as well as special poetry workshops across the terminals. Wannabe poets simply need to create a holiday-themed poem and submit it to poems@heathrow.com. 3 winners will then be chosen by the authors and will have their poem framed as well as winning a voucher worth £200.
Besides the Passport to Poetry Initiative, the airport will be rolling out family-friendly offers during the Easter holidays such as ‘kids eat free’ at restaurants, free play areas and family dedicated security lanes.
The man behind this innovative approach to customer care, Heathrow CEO John Holland-Kaye said: “Easter at Heathrow brings huge numbers of families travelling for leisure and we wanted to make it as enjoyable as possible as soon as their journey begins. We hope that by providing poetic inspiration from children’s authors such as Michael Rosen and Danny Wallace, children and families will enjoy getting involved during their journey.”
Now when can we expect one of our bigger airports to create such a property during Diwali or Holi?
Image Courtesy: mediacentre.heathrow.com