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Indian Market gets Macmillan Education’s Language Learning Resources
With over 170 years of experience and presence in 50 countries across the globe, Macmillan Education is ready to launch its Language Learning Resources for the Indian market including Macmillan Practice Online (MPO) and Macmillan English Campus (MEC).
With over 170 years of experience and presence in 50 countries across the globe, Macmillan Education is ready to launch its Language Learning Resources for the Indian market. Macmillan Education is one of the world’s leading publishers of English Language teaching and school curriculum materials.
The pioneers aim at reaching over 10 lakh students in the next 3 to 5 years, accessing the huge language learning space available in India.
The ELT market is growing annually at 19% CAGR with an estimated Rs. 30000 crore in India.
Macmillan aims to increase its market share to over 10% in the K-12 market and capture 5% of the Higher Education and Vocational market over the next 3 years, through its strategic swoop in the language learning market.
Jeremy Dieguez, Managing Director, Global Education Group at Macmillan Education while speaking about the venture said, “Macmillan has a 124-year long association with India. Given our sizeable presence here and our market understanding, we expect our ELT products to find a ready market and are excited to be able to offer Indian students, international quality ELT education.”
Among its many advantages, the flexibility that is being offered to their customers is what’s unique about Macmillan’s Language Learning tools including Macmillan Practice Online (MPO) and Macmillan English Campus (MEC).
The institutions have the flexibility to integrate ELT into their syllabus and students to approach learning at their own pace.
MEC is a language learning platform with graded online material for ELT.
Currently, there are 150 ELT institutions accessing over 60 courses with 100000 students enrolled on MEC.
MPO provides individual students the opportunity to pick ELT courses in General English, Business English and Exams and learn anytime – anywhere. While speaking about the initiative, Emma Bourne, Managing Director, Schools at Macmillan Education said, “For India’s demographics to pay dividends – employability is the key. An essential skill for employability is English communication and it is every job seeker’s dream to have good communication skills. Macmillan understands this huge need in the market, with our entry into Indian markets, we want to fulfill our vision of making language training accessible and affordable and bring it on par with international standards.”
Yash Mehta, Director, Macmillan Education India added, “To cater to the underserviced English language need of students studying in government schools, Macmillan has launched its localized Language learning tool called Let’s Converse."
Let’s Converse aims at developing fluency and comprehension skills through active participation in the classroom.
The programme makes use of expository methodology for teaching, reinforcing and practicing language.
The product stands out as a teachers' delight, consisiting of 30 modules and grammar games; it has already been adopted by 4 state governments to improve language skills in government schools. With initiatives like these, the world of education is stepping towards another milestone.
Image courtesy: macmillaneducation.com