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The future of smart education
Samsung covers 96.2% of service across the pin codes of India and has also partnered with leading edtech firms
Addressing SGEF 2018 on the Future of Smart Education, Samsung’s Atif Shakir started off pointing out that Samsung is one of the world’s largest producers; from smartphones to building ships, from automobiles to the Burj Khalifa, Petronas Towers and the Incheon Airport. Then he raised the key question: “For all the educators, the most important question would be ‘Why Samsung’?” Proceeding to answer it, he explained, “First, we have a team in this country, which speaks and talks the education language and meets education customers across the country. Secondly, we offer a rich content through Knox – which is important for the education business in India. Samsung offers a wide range of tablets, devices and smartphones that are made in India. Recently, we opened the biggest factory in India, which will be able to produce 10 million devices for the world.”
Revealing that Samsung covers 96.2% of service across the pin codes of India and has also partnered with leading edtech firms, he declared, “Basically, we are offering a complete package box with integrated content, videos, AR, VR, and a device enabled with Knox. It is a one-stop solution that offers course content from classes 6 to10, ICSE, IIT – Medical foundation course, JEE main advance, NEET, Olympiad and more. The story has changed from basic videos and content to Augmented Reality, Virtual Reality and Mixed Reality, and we are offering this to schools and in classes.”
Averring that today’s kids are the smartest with smart devices, he advised that if we want to make them learn, we need to give them a learning mechanism that is better and enriched. “We’re offering schools a complete, controlled story wherein the parents know what’s happening inside the classroom and the teacher can track the students’ activity and their performance; everything’s secured in one place and it has turned out to be the simplest solution in today’s time.”
He also touched upon a concern of most parents, adding, “However, parents often tell us that they don’t want their child to use a smart device inside a classroom or even own one but they forget that the same student who reaches class 8 or 9 gets a smart device from a test prep school anyway. But we understood their issue and decided to create a tab that can be used inside the classroom. It will help to create a learning atmosphere in that one hour in a day where a student will use the device that’s moderated and controlled by the teacher. The smart device will come to the student while he or she sits inside the classroom. The device does not let the student factory reset or switch off the device; which means the device gets used only for education. The student will not be able to screenshot, copy, print or email the content. Thus, Knox is a cheat sheet for schools towards better education.”
The nods forthcoming from the educators present is certainly a sign of approval!