Education

Branding, Marketing & Communication in Education Sector MISS OUT AND BE LEFT OUT!

Marketing and branding of educational institutes should reflect their ability to change people’s lives and the world, says ANUSHKA YADAV.

Published

6 years ago

June 15, 2019

Anushka Yadav

We tend to believe that branding, marketing and communication are important factors in any field until we put them in the education context. While branding can be dated back to 1100 BC, school branding is a relatively new concept that surfaced in the early 1800s. Today, parents and children are the customers while other schools stand as competitors in the business-like market. Gone are the days when parents had a handful of schools to select from; today, they want their kids to go to schools that have the best of everything. But how do they get to know that they are getting the absolute best of education? This is where an institution’s strong brand identity comes in. To become the best, schools need to develop and market their brand which makes them stand out in the race of vying for students and, in some cases, funding.

EFFECTIVE COMMUNICATION

It is time that we, as educational institutions, ask relevant questions… Do we have a strong and recognisable brand? Does our institution have a reputation that generates positive emotional response? While considering such questions, it is imperative that we evaluate the value and unique selling propositions of the institution as well as what negates and drives the customer.

However, the key to branding and marketing of educational institutions lies in remembering that education is a powerful tool. Your brand communicates to and with your audience. They deserve to know the vision behind your institution reflecting through the brand identity. It promises what the student experience will be like.

Here comes the question, whether major institutions with a deeply ingrained brand need marketing. Of course, they do. Just like the infrastructure of any school needs renovation, their brands need renovation and touch up with the changing times.

Today, school branding is about finding the institution’s unique competitive advantage. However, many schools struggle as they develop their own communications department that often ends up delivering messy messages. Effective message delivering requires the entire faculty along with leadership to commit as one voice to the brand promise. Proper branding, marketing and communication helps students to decide whether the school is a potential match to their requirements. Without branding, the same institutions tend to suffer and get lost amongst typically similar schools.

Adding to the point, Dr Swati Popat Vats, President, Podar Education Network, and Early Childhood Association India, maintained, “There are two types of Indian schools, one that spends only on branding and marketing at the cost of teacher salaries and quality curriculums and focuses on advertising about large spaces, air-conditioned rooms, extracurricular activities, senseless technology integrations that look nice but have no pedagogical impacts. And the other are those that are doing great work with children, have a superb curriculum, pay their teachers well but are unable to reach out to parents because their advertisements and marketing do not focus on these things.”

With a similar point of view, Devidutta Kanungo, Vice President – Education, People Combine, shared, “Schools are not defined by just the classrooms and the playgrounds. More and more, schools today are learning communities which reflect the value systems, priorities and convictions of the educators, leaders, students and the parents who come together to form it. And these value systems vary largely from school to school. Therefore, in today’s world, where there are so many schools competing for attention, it is absolutely critical for schools to develop a strong brand image which clearly reflects the school’s value system as it will not only enable it to reach the right set of parents with whom its value proposition will resonate, but also to the right teachers who will become part of the school because they trust and believe what the school stands for and in turn, they will make the school’s brand and value proposition stronger. Today, a school without a clear brand identity and a clear and eloquent plan to reach out to the segment it aspires to cater to, will very quickly get lost in the cacophony of social media noise.”

MAKING A DIFFERENCE

In a world where information is readily available on just a click, parents and students tend to search for the best institutes on the internet. Dr Swati firmly believes, “Education is the birth-right of every child. Quality education on the other hand is something that every child needs but does not get. Some schools deliver quality education and some don’t and this is where parents need to know which schools to choose for their children so that they are assured that their child will get an education and not just be literate.”

The world wide web and social media have been major marketing development of the last decade. From adding SEO content on your website to showcasing your campus and available facilities through social media platforms, everything makes a difference! It is the perfect way to blossom an open persona and present your school as a place that is open to criticism, scrutiny, transparency and easy communication. Nonetheless, schools often tend to fall in the trap of branding through mere websites, brochures and even tours. However, brand development is the key ingredient that is often missing. Brand development is possible only when branding missteps are avoided, and how do you cross these hurdles? Showcase your brand in education magazines and work on your brand development through advertising companies such as Mad About Ed, which would help you achieve the right student demographics by creating a brand that stands out in a crowded market.

KEY BRANDING ELEMENTS

Talking about key ingredients, you might want to know the key elements to school branding…

First and foremost, school branding is nothing without the school name which may include the full or partial or even an acronym that the school is or wants to be popularly known as.

Secondly, it helps to have a visual representation of the school that identifies the school brand through a mascot or logo. Schools may even choose to have an interlocking logo with two or more letter interlocking to form an alternative logo or identity. An important element that has been given much importance in the recent years includes a trademarked logo with movement. Another important part of this element also includes the school colours that an institution might choose as a form of recognition.

Thirdly, a school’s vision is best represented through a careful selection of words in its motto, catchphrase or tagline. The branding slogan is typically used to create a memorable phrase that summarises the school’s and its pupil’s character; something that unites them.

“Branding should be about your principles, practices, and pedagogy and not about your mascot or name or how many schools you have. Marketing should be about your impact on the learning skills of children and not about false promises, tall promises about creating geniuses. It’s time to be real about education, it’s time to ditch the frills and froth of false branding and marketing and get real about children, childhood and education. It’s time to talk about the ‘why’ you do the ‘what’ and ‘how’ it is necessary for children. It’s time to be a brand…a brand that stands for trust and market your practices instead of how you ensured that five children stood first! It’s time to use branding, publicity and marketing to talk about the impact your school can bring on all children and not only on the achievers. It’s time to rethink and recalibrate your marketing to be about truth and not false promises.” says Dr Vats.

She also wishes for schools in India to be careful of the concepts of branding and marketing, “Impactful branding should be about advocating parents about the benefit of the curriculum and materials that the school invests in, for their child. Marketing in Indian schools should be about changing traditional mindsets that harm children instead of glorifying ‘material’ additions in schools.

Do not talk about physical assets in your marketing, talk about children…all children.

Avoid making tall promises, talk about the deep impact you have made on children and their education.

The number of years you have been in education or the number of children you have touched or the number of schools you have is not as important as the kind of changes you have brought about in education and how you made each child a winner.

Never spend on branding and marketing at the cost of teacher salaries or curriculum.

Never ever make discounts your selling point… people who discount fees will discount education!

BRANDING AND MARKETING BENEFITS

Amidst a plethora of benefits of branding and marketing in the education sector, here are a few major ones:

It reflects and increases school and student pride.

It builds brand trust and loyalty.

It unifies school sports and clubs to a single identifiable logo or mascot.

It validates the school’s mission and core values; further, establishing the school’s history.

It provides the school with discernible identification and recognition.

It aligns with the school’s internal culture and external reputation.

It establishes authenticity and helps in creating an emotional connect.

Pramod Sharma, Principal, Genesis Global School, believes, “It is necessary to introduce impactful branding and marketing in the education sector because it is the most powerful tool to maximise our impact and influence on all the major stakeholders. While most businesses do this for profit, education sector has a nobler aim of creating futures. Hence, the most fundamental unit of education sector, a school, needs to brand itself as a space in which tomorrow lives. It is also true that without proper marketing, branding and advertising the best of products fail. Having said that, there is more to education sector which goes beyond marketing and branding for the simple reason that while false or hyper branding might take a school to the top initially, the fall will follow soon. In other words, branding and marketing, in order to be impactful needs long and sustained effort and strategic planning keeping in mind the requirements of the larger community which we aim to serve. One has seen countless schools COVER STORY who had a dream start but were soon lost in the mists of time. Which means that a major aspect of impactful branding and marketing is the desire for staying relevant, more so because the scholars we serve today are citizens of tomorrow. One needs to be aware of the latest trends and be ready to take risks instead of basking in the glory of past achievements. While the latter strengthen the brand they will falter if the planning for future gets lost in the triumphs of the past. Branding and marketing must be done keeping in mind the lives affected by it. This will help us in keeping the priorities right thus keeping us motivated to our goal of promising futures.”

Ryan Pinto, CEO, Ryan International Group of Institutions, holds the view that, “India’s education sector needs a new brand and marketing strategy because of several reasons; firstly, the number of players in K12 education has grown exponentially over the past two decades, especially in large cities. Whereas in the past there might have been one or two schools in most neighborhoods, today it is not uncommon to see several. Secondly, by and large new entrants have modelled themselves similar to the existing players, thereby creating commoditisation. There are some differences created through graphic identity, such as lettering and logo, but this is largely superficial. Thirdly, differentiation is mostly in terms of curriculum offered from among SSC, ISC, CBSE, IGCSE and IB, and less so on ‘philosophies of education’ and other variables. Lastly, K12 generally attracts less top-class marketing talent and generally sees less marketing investment than other sectors. There is of course some admissions support communication, but very little genuine brand creation marketing.”

Pinto believes there are four thrusts that hold a school in good stead: 1. Investing in genuine holistic marketing at a brand level 2. Responding to stakeholder needs at a school level 3. Securing the best practices of the past while exploring innovation 4. Updating products and services with the times

It is an established fact that education is a big business in today’s world; if schools expect parents and students to spend big bucks on tuition, it is a necessity for them to have a strong, appealing and worthy brand with effective marketing through bona fide communication.

“Should education be a business and spend on Branding and Marketing? Well, yes education should be a business, because business is not a bad word. People who really ‘mind their business’ know that one cannot ‘play’ around with quality; business is all about good practices and keeping the customer happy! And this is what Indian private schools should do, keep the child and parent happy by ensuring that the parent is educated about what is right for their child and by investing in the right materials to ensure that children get the right education that is developmentally appropriate and meaningful for life.” concludes Dr Vats.

Thus, the key to marketing and branding educational institutes is to target and showcase everything you do; education is a powerful tool that has the ability to change people’s lives and the world, and your marketing should reflect that with crystal clarity.

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Education

Union Budget 2025-26: An Opportunity to Revolutionise India’s Education and Skilling Landscape

Published

3 hours ago

January 31, 2025

Dhruv Chhabra

The image is generated using AI

As India prepares for the announcement of the Union Budget 2025-26, all eyes are on the government’s allocation of funds towards education and skilling. The BJP-led government, now in its first term since re-election in 2024, has an opportunity to set the tone for the next five years, addressing long-standing issues of underfunding while building on past efforts to improve accessibility. This budget is expected to be pivotal in aligning the country’s education system with the demands of a rapidly evolving global economy, as industry experts weigh in on their expectations.

Addressing Key Gaps with Higher Budgetary Allocation

Praveen Singh, CEO of Aasoka (research-based blended curriculum developers for K-12), emphasises the importance of increasing investment in education to 6% of the GDP, which is in line with the ambitions of NEP 2020. “Such investment will be crucial for enhancing public-private partnerships, expanding skilling initiatives, and creating sustainable employment opportunities that contribute to individual empowerment and national economic growth,” Singh said. He also highlighted that achieving ambitious Gross Enrolment Ratio (GER) targets in higher education requires leveraging technology and online learning. However, to achieve this, policies must prioritise accessibility and the improvement of learning outcomes.

“Many educational institutions face challenges due to outdated infrastructure and limited technological resources. Addressing these gaps, along with equipping students and faculty with proper tools and training, is vital to preparing future generations for a tech-driven job market,” Singh added, calling for a clear policy roadmap that ensures effective delivery of critical learning skills.

Digital Infrastructure and Inclusive Learning: The Road Ahead

Aarul Malaviya, Founder of Zamit (an AI-driven ed-tech platform), believes that the upcoming budget should prioritise digital infrastructure and inclusive learning. “Increased allocations for technology integration in schools, tax incentives for EdTech platforms, and support for teacher training initiatives can drive innovation and accessibility. With a growing focus on future-ready skills, we anticipate measures that strengthen collaboration between industry and academia, enabling India to nurture a workforce equipped for the challenges of tomorrow,” Malaviya said.

Echoing this sentiment, Naman Jain, Vice-Chairman of Silverline Prestige School, highlighted the need for comprehensive digital integration in K-12 education. “It is essential to dedicate funds toward improving internet access, supplying modern devices, and equipping both educators and students with necessary digital competencies. Schools can provide interactive and personalised learning experiences using technologies such as artificial intelligence, augmented reality, and virtual reality, ensuring equitable access to high-quality education,” Jain said. He also called for increasing the current 4% of GDP allocated to education to 6%, aligning investments with advancements in AI and technology while addressing schools’ fundamental needs.

Holistic Learning and Skill Development at the Core

Dilip Gangaramani, Founder & Managing Director of Target Learning Ventures, pointed out that holistic child development should be a key focus of this year’s budget. “Robust support in implementing play-based learning methodologies, investments in teacher training, and the establishment of specialised labs—such as robotics and astronomy labs—can empower students with critical thinking and problem-solving skills,” Gangaramani suggested. He also stressed the importance of bridging the digital divide, particularly for marginalised communities, and ensuring access to quality education through increased government support for digital learning resources.

Naman Jain further emphasised the importance of skilling, particularly in emerging fields like AI, data science, and renewable energy. “A concentrated effort on equipping individuals with future-ready employable skills is necessary to provide hands-on experience, especially in creative industries. The government should prioritise investments in AI hubs, centres of excellence, and regulatory frameworks for the EdTech sector,” he stated.

Fostering Innovation Through Industry Collaboration

Dr. Yajulu Medury, Vice Chancellor of Mahindra University, highlighted the need for public-private partnerships to make education more accessible and effective. “Increased financial incentives, simplified regulatory frameworks, and enhanced incubation support can stimulate technological advancements. Establishing centres of excellence and fostering interdisciplinary education can bridge the gap between academic knowledge and practical application,” Medury noted.

Dr. Sanjay Gupta, Vice Chancellor of the World University of Design, emphasised India’s potential in the creative economy. “Our animation, AR/VR, and design sectors are already demonstrating world-class capabilities. By combining our cost-effective talent pool with strategic policy support, we can transform from a service provider into a global creative powerhouse,” Gupta said.

The Role of Fintech in Education Access

Nikunj Agarwal, CFO of Propelld (a FinTech startup specializing in education lending), highlighted the importance of improving credit accessibility for non-banking financial companies (NBFCs) in the education sector. “The private education landscape plays a pivotal role in fostering innovation and skill development in India. We urge policymakers to implement reforms that enable lower lending rates and promote co-lending models, thereby facilitating easier access to funds for students,” Agarwal said.

Building on Past Investments

The Union Budget 2024-25 allocated ₹1.48 lakh crore for education, employment, and skilling, representing a 7.7% increase from the previous year. Key areas included increased funds for school education, higher education, research and development, internationalisation, and foundational literacy and numeracy. Initiatives were also introduced to skill 20 lakh students over five years and provide internship opportunities for one crore youth.

The upcoming budget will need to expand on these efforts, ensuring that investments are not only increased but effectively utilised to deliver tangible outcomes. With the education sector being a critical driver of India’s future workforce, experts believe that this budget could be a game-changer, setting the nation on a path toward sustainable growth and global competitiveness.

All in all, the Union Budget 2025-26 presents an opportunity to address fundamental issues in the education sector and drive innovation through strategic investments. With experts calling for increased funding, policy reforms, and public-private collaboration, this budget could mark a significant step in shaping a future-ready India.

Education

The Year of Global Education: How Student Exchange Programmes Build Global Citizens

Published

1 week ago

January 24, 2025

Team ScooNews

The image is generated using AI

As the world becomes more interconnected, education is increasingly seen as a powerful bridge between cultures. Student and teacher exchange programmes are gaining traction globally as tools to foster cultural exposure, adaptability, and global citizenship. This International Education Day, let’s delve into the transformative potential of these initiatives and explore why they are essential for shaping global citizens in 2025 and beyond.

The Evolution of Exchange Programmes

Student and teacher exchange programmes have moved beyond simple cultural exposure. They now integrate global challenges like climate change, inequality, and technology into their curriculum. These programmes, such as Japan’s Sakura Science Exchange Program and Erasmus+, offer opportunities for students and educators to immerse themselves in diverse learning environments.

Highlighting the transformative nature of these experiences, Dr. Kalpana Gangaramani, Founder & Managing Director of Target Learning Ventures, said “In a world increasingly shaped by globalization and digital connectivity, international student and teacher exchange programmes have evolved into dynamic platforms for cross-cultural learning and collaboration… Education serves as a bridge, connecting diverse perspectives and equipping individuals with the skills to navigate an interconnected world.”

Cultural Exposure: A Catalyst for Change

For students, these programmes open doors to broader perspectives. Schools like The Bishop Strachan School in Toronto have demonstrated how international learning experiences—from performing at cathedrals in Ireland to exploring marine biology in Fiji—cultivate a deeper understanding of global issues.

“Cultural exposure through education promotes critical thinking and adaptability. It encourages students to view global challenges… inspiring innovative, collaborative solutions,” said Shaswati Sharma, Principal, Varanasi Public School, Rajatalab.

For teachers, these exchanges are equally transformative. Imagine a teacher from a Tier 2 Indian city visiting Japan or the UK, observing innovative classroom techniques, and returning with new strategies. Similarly, educators from developed countries can learn about India’s diverse student base and teaching methods.

Such interactions create a ripple effect, improving educational practices globally.

India’s Global Footprint

India has embraced the potential of international education with initiatives like NEP 2020 and partnerships with programmes such as Fulbright and Japan’s JET Program. Lt Gen Surendra Kulkarni, former Director of Mayo College, Ajmer, emphasised the importance of this dual approach, stating, “It is about building—‘Global boots, Indian roots’.”

Programmes like these not only empower students to appreciate global perspectives but also help them remain grounded in their cultural identity, creating well-rounded global citizens.

The Role of Technology

The inclusion of virtual exchange programmes has expanded accessibility. Digital platforms now bridge geographical divides, making global education more inclusive. For example, virtual collaborations under the Global Learning Exchange allow classrooms from different continents to interact, breaking barriers of cost and distance.

Mamta Shekhawat, Founder of Gradding.com, remarked, “Living and learning beyond borders can change how we see the world… They create friendships, dissolve stereotypes, and show us how deeply connected we all are.”

The Road Ahead

Statistics affirm the rising popularity of exchange programmes. According to UNESCO, international student mobility is projected to reach 8 million by 2025, underscoring their growing relevance. Moreover, research shows that students participating in exchange programmes are 71% more likely to secure leadership roles in their careers.

As Rashmi Sharma, Controller of Examinations and French Language Facilitator at The Mann School, noted, “Exchange programmes improve intercultural communication abilities… a student’s capacity to interact successfully in global contexts is improved, which is an essential benefit in the modern global economy.”

The Final Word

Student and teacher exchange programmes are not just about education; they are about creating a generation of empathetic, collaborative, and globally aware citizens. By integrating these programmes into mainstream education, schools worldwide can prepare their students and educators for the complexities of an interconnected world.

As PV Narayana, Principal of Westberry School, Tamil Nadu, aptly stated, “By experiencing different education systems, students can appreciate the strengths and weaknesses of each approach, ultimately enriching their learning journey… It’s crucial to invest in global education initiatives to empower the next generation of leaders, thinkers, and change-makers.”

This International Education Day, let’s celebrate the power of education in building bridges, breaking barriers, and shaping a harmonious global future.

Education

India Marks 10 Years of Beti Bachao Beti Padhao with Nationwide Celebrations

Published

1 week ago

January 23, 2025

Team ScooNews

The Ministry of Women and Child Development is set to celebrate the 10th anniversary of the Beti Bachao Beti Padhao (BBBP) scheme, a landmark initiative aimed at protecting, educating, and empowering the girl child. Launched on 22 January 2015 in Panipat, Haryana, the scheme has evolved into a national movement that addresses gender discrimination and fosters societal change towards valuing and empowering girls and women.

The inaugural event on 22 January 2025 at Vigyan Bhawan, New Delhi, was attended by Union Ministers Shri J. P. Nadda and Smt. Annpurna Devi, alongside international representatives from UNICEF, UN Women, and other global organisations. Women officers from various sectors and girl students joined the event, which featured an oath-taking ceremony and the launch of compendiums and digital initiatives such as Mission Vatsalya and Mission Shakti portals.

The celebrations, spanning until International Women’s Day on 8 March 2025, will include rallies, cultural events, and campaigns at state and district levels. Schools, community groups, and women achievers will actively participate in activities under SANKALP: Hub for Empowerment of Women. Nationwide media campaigns and sustainable practices such as a plantation drive will amplify the scheme’s message.

In its decade-long journey, BBBP has sparked a nationwide dialogue on gender equality, challenging societal biases and championing the rights and dignity of women. The scheme’s accomplishments include a rise in the national Sex Ratio at Birth from 918 in 2014-15 to 930 in 2023-24, an increase in institutional deliveries to 97.3%, and higher enrolment of girls in secondary education, now at 78%. Initiatives such as the Kanya Shiksha Pravesh Utsav and Yashaswini Bike Expedition have further underscored the scheme’s impact.

Through collaboration with partner ministries, the mission of this campaign is to advancing gender equality, ensuring girls become active leaders of change and shaping a more inclusive India.

Education

Amazon Future Engineer: 3 Million Students, 20,000 Teachers Trained Across India

Published

1 week ago

January 22, 2025

Team ScooNews

L to R: Samir Kumar, Country Manager, Amazon India, AFE Scholar Vishali B J from Madras Institute of Technology, Chennai, Tamil Nadu, along with Alice Shobe, Global Director, Amazon Community Impact

Amazon’s Future Engineer Program, launched in 2021, has reached significant milestones in its mission to bridge the digital divide and promote computer science education in underserved communities. The program has successfully trained three million students and 20,000 teachers across 272 districts in India, providing education in seven Indian languages, including Hindi, Tamil, and Marathi.

At the inaugural Careers of the Future Summit 2025, Amazon announced scholarships for 500 female students pursuing undergraduate degrees in computer science or related fields. Each scholarship, worth ₹2 lakhs over four years, includes additional support such as mentorship, coding boot camps, and personal laptops. These initiatives aim to address the gender gap in the tech sector and empower young women to thrive in technology-driven careers.

The summit, held in Delhi, brought together policymakers, educators, and industry leaders to discuss the integration of computer science education into school curriculums and its role in preparing students for future careers. It highlighted the importance of self-paced learning platforms and online certifications in creating equitable opportunities for students, especially in tier 2 cities.

Samir Kumar, Country Manager at Amazon India, emphasised the company’s commitment to fostering digital equity, stating, “At Amazon, we are committed to bridging India’s digital divide through education. Our Amazon Future Engineer program is offering 500 merit-based scholarships worth INR 2 lakhs each to female computer science students. We have already trained 3 million government school students and 20,000 teachers across 8 states. By empowering India’s youth with future-ready skills, we are nurturing the next generation of tech innovators. This investment in diverse, inclusive education is key to unlocking India’s potential and driving sustainable growth,”

The program has collaborated with non-profit organisations and government bodies to implement initiatives in states such as Delhi, Bihar, Tamil Nadu, and Maharashtra. It provides students with exposure to foundational AI concepts, coding, and project-based learning. Teachers have also benefited from targeted training programs, enabling them to effectively guide students in computer science.

While Amazon’s efforts mark significant progress, experts highlight the need for broader collaborations between corporations, governments, and educational institutions to sustain these initiatives and scale them nationwide.

Education

AI Creating Personalised Learning Pathways for Students

Published

1 week ago

January 21, 2025

Husien Dohadwalla

Image Source- Pexels/Tara Winstead

Students generally have different learning preferences. While some prefer visual aids, others opt for hands-on training. Traditional education often fails to cater to this diversity. Artificial Intelligence (AI) acknowledges these diverse learning patterns and customises the curriculum to fit each student’s requirements. Though AI has not replaced traditional textbooks, it has transformed education into a personalised and inclusive experience to help learners acquire knowledge at their own pace.

AI-based tutors, chatbots, VR learning experiences, and gamified learning platforms are facilitating student-centred approach, addressing learners’ specific needs, abilities, and interests and customising the curriculum and learning techniques.

Adapting Learning Experiences with AI-Powered Tools

AI-driven adaptive learning tools analyse huge amounts of data on each student, including their cognitive abilities, strengths, weaknesses and pace of learning. By doing so, such tools create a unique database of learners’ profiles. Besides, AI recommends tailored resources—from articles and videos to podcasts and books—based on past performance, interests, and learning preferences of the students, nudging them towards sharpening their knowledge. Available in multiple languages, EdTech tools make education access easier by helping remove language barriers.

Enhancing Educator Effectiveness

Data-driven insights derived from AI tools enable educators to collect and analyse information about student performance, understand each student’s aptitudes, modify curriculum delivery, and provide timely feedback while developing a data-driven teaching strategy. These insights also help identify learning gaps in advance, allowing educators to adjust their teaching strategies based on students’ needs. AI is breaking down barriers by creating an inclusive and flexible learning environment. A report by EdTechXGlobal shows that 60% of K-12 instructors in the US implement personalised learning in their classrooms.

Empowering Students with Disabilities

AI assists students with visual, speech, language, and hearing impairments in accomplishing tasks with ease. Screen readers, speech-to-text tools, and AI-powered learning modules help disabled students engage more effectively with educational content. For instance, learners with dyslexia and dysgraphia can achieve improved educational outcomes with AI-integrated writing assistance software and text-to-speech tools.

Adaptive technologies tailored to the needs of disabled learners are actively promoted in the United States to enhance personalised learning. The U.S. Department of Education ensures that disabled students have access to the latest education technology. It also instructs schools to assess whether students require tools such as text-to-speech software and alternative communication devices.

The Indian Perspective

India is actively leveraging AI to promote personalised education. India’s Education Ministry is promoting AI in education through programs such as NEP 2020, NITI Aayog’s AI for All Initiative, and PM eVidya. Such favourable government policies are driving educational institutions across the country to adopt data-backed approaches to enhance personalised learning experiences. By integrating AI algorithms into educational platforms, Indian schools and colleges are tailoring learning pathways based on each student’s performance and learning speed.

Additionally, India’s policy frameworks are evolving to support these technological advancements to promote inclusivity and improve learning outcomes. This combination of visionary policies and practical AI applications has created an environment where students of all abilities can thrive.

A Breakthrough Year Ahead

2024 has been a crucial year for AI in education. The AI market grew significantly last year and reached more than 184 billion US dollars, an almost $50 billion gain over 2023. The growth of this sector can be attributed to the use of artificial intelligence tools in classrooms, which have transformed the way students learn. AI will further transform education and make it more adaptable, inclusive, and progressive through equity, engagement, and innovation in 2025. Its ability to customise the learning experience will ensure that students, regardless of their abilities or challenges, can achieve their full potential.

Government initiatives, targeted financing, teacher training programs, and private schools collaborating with reputed STEM institutes/universities have made India’s education system more AI-friendly. Nevertheless, the country still has a long way to go compared to other developed nations with well-defined AI strategies.

Traditional teaching methods are no longer effective in addressing the needs of the digital age. It may also lead to significant skill gaps. The Economic Survey 2023-24 shows that 65% of India’s population is under 35, with many lacking the skills required by a modern economy. Therefore, integrating AI into education is necessary to prepare the younger generation for a competitive job market. Thus, educational institutions and educators in India must embrace this transition proactively to prepare students for increasing global digitalization.

This article is authored by Husien Dohadwalla, Chief Executive Officer, Crimson Education Management Services

Education

National Startup Day: A New Era for Education and Entrepreneurship

Published

2 weeks ago

January 16, 2025

Team ScooNews

The image is generated using AI

As India celebrates nine years of the Startup India initiative on National Startup Day, 16 January 2025, it’s evident how deeply the entrepreneurial spirit has been embedded in the nation’s fabric. From being a country of aspiring doctors and engineers to a hub for budding entrepreneurs, India has undergone a significant transformation. This shift isn’t confined to adults but is increasingly taking root in schools, where the next generation of business leaders is being nurtured.

The Entrepreneurial Wave in Schools

Startup culture has permeated classrooms, with students now creating and marketing products under professional guidance. Chemistry labs aren’t just for experiments anymore; they’ve become mini manufacturing units. Students are crafting innovative products—think handmade soaps, eco-friendly cleaning agents, and even tech gadgets—and selling them under their school’s brand. This hands-on experience in entrepreneurship is teaching them valuable lessons in problem-solving, teamwork, and financial literacy, far beyond traditional academics.

Shows like Shark Tank India have also played a crucial role in shaping young minds. These programmes, widely watched across TV and OTT platforms, have demystified entrepreneurship for students and parents alike. By showcasing real-life success stories, they’ve encouraged families to view entrepreneurship as a viable career path, on par with medicine or engineering.

Schools as Incubators of Ideas

Schools today are recognising their potential to act as incubators for future business leaders. Many are introducing entrepreneurship programmes, collaborating with startups, and organising business pitch competitions. These initiatives allow students to explore their interests and learn the intricacies of building a business—from ideation and prototyping to marketing and scaling.

Some schools have even created dedicated innovation labs and partnered with local businesses for mentorship opportunities. These setups not only foster creativity but also give students exposure to the practical aspects of running a business. Such efforts align perfectly with the government’s Startup India initiative, which has championed innovation and inclusivity for nearly a decade.

Why This Matters for the Future

Entrepreneurship isn’t just about creating businesses; it’s about fostering a mindset. Students who grow up in this environment are better equipped to tackle real-world challenges, think creatively, and adapt to changing circumstances. These skills are invaluable, whether they eventually choose to run their own business or work within an organisation.

Moreover, promoting entrepreneurship in schools has a ripple effect. It not only prepares students for the future but also inspires communities and contributes to economic growth. Schools that actively engage in such initiatives are setting a precedent for holistic education that balances academics with life skills.

What Next?

With over 1.59 lakh startups now recognised in India, the country has become a global hub of innovation. Schools must seize this moment to integrate entrepreneurial education into their curriculums actively. By doing so, they will not only align with national objectives but also prepare students for a world that values innovation and adaptability above all.

As we celebrate National Startup Day, let’s look forward to a future where classrooms double as boardrooms and students graduate not just with degrees but with dreams ready to take flight.

Education

Sunbeam Suncity’s Year of Achievements and Global Engagement

Published

2 weeks ago

January 16, 2025

Team ScooNews

Sunbeam Suncity (School & Hostel) Varanasi has had a noteworthy year, marked by significant achievements across academics, sports, and cultural domains. Upholding the Sunbeam Group’s 52-year legacy, the school has demonstrated a steadfast commitment to fostering holistic education, encouraging global engagement, and nurturing well-rounded individuals.

A standout event of the year was the hosting of the Round Square Conference 2024 on Sunbeam Suncity’s expansive 65-acre campus. The event brought together 210 delegates from India, Europe, and the Middle East, providing a platform for students to engage in cross-cultural dialogue and develop a broader global perspective. This conference, along with the school’s active participation in associations such as Round Square and AFS, has offered students avenues to interact and collaborate on international platforms.

In the realm of academics and the arts, the school’s students delivered notable performances, particularly at the Kanchenjunga Lit Fest 2024, where they were awarded the title of Overall Champion. Students excelled in events such as quiz competitions, creative writing, debate, and visual arts, underscoring the school’s focus on fostering intellectual exploration and creative expression.

Sports also played a significant role in the school’s accomplishments this year. Sunbeam Suncity’s teams earned commendable recognition at various events, including the CBSE Cluster Table Tennis Championship 2024, where both team and individual honours were secured.

The school’s efforts to promote leadership and global awareness, combined with its consistent success in academic, creative, and athletic pursuits, highlight its dedication to preparing students for future challenges. Through a blend of tradition and innovation, Sunbeam Suncity continues to provide an educational environment that prioritises comprehensive growth and achievement.

Education

2025: A Wake-Up Call for Cybersecurity in Education After the US PowerSchool Breach

Published

2 weeks ago

January 15, 2025

Team ScooNews

The image is generated using AI

The US PowerSchool data breach has once again spotlighted the vulnerabilities of the education sector to cyberattacks. As reported by Caitlynn Peetz for Education Week, the breach potentially exposed the personal data of millions of students and teachers, raising significant concerns about digital security in schools.

The K-12 operations platform PowerSchool, serving over 60 million students across 18,000 institutions globally, experienced a significant data breach on 28th December 2024. Hackers accessed sensitive information, including names, addresses, Social Security numbers, grades, and medical details of students and educators. This incident highlights the vulnerabilities in systems managing critical educational data, sparking concerns about privacy and cybersecurity in the education sector.

The Growing Threat in India

India is facing a surge in cyberattacks, with the education sector emerging as one of the most targeted. A report by Check Point Software Technologies reveals that Indian educational institutions experience an average of 8,195 weekly attacks, significantly higher than the global average of 3,355. Sensitive data, including students’ personal, academic, and financial records, makes these institutions lucrative targets for cybercriminals.

Weak cybersecurity measures and the growing reliance on digital tools post-pandemic have further exacerbated vulnerabilities. Generative AI and sophisticated phishing techniques have increased the frequency and severity of these attacks, exposing institutions to risks ranging from financial loss to reputational damage.

Consequences of a Data Breach

The consequences of a data breach in the education sector are far-reaching and can be devastating:

Identity Theft: Personal information, once leaked, can lead to identity theft, affecting students and their families.
Financial Fraud: Misuse of sensitive financial data can result in fraudulent transactions.
Disruption to Learning: Cyberattacks often paralyse institutional operations, forcing schools to shut down for days or weeks.
Erosion of Trust: Breaches undermine confidence in institutions, leading to reputational damage that can take years to repair.

Why the Education Sector is Vulnerable

Educational institutions store vast amounts of sensitive data but often lack robust cybersecurity frameworks. Their reliance on online platforms, coupled with limited budgets for IT infrastructure, makes them easy targets for cybercriminals. In India, post-COVID-19 adoption of online learning platforms has only increased exposure to data breaches.

Lessons from the PowerSchool Breach

The PowerSchool breach occurred due to compromised credentials, highlighting the importance of basic cybersecurity practices. The company has since implemented stronger password policies and multi-factor authentication. However, this incident underscores the need for a proactive approach to prevent such attacks in the first place.

Mitigating Cybersecurity Risks

To prevent 2025 from becoming the year of rampant cyberattacks on education, a multi-pronged approach is essential:

Training and Awareness: Teachers, staff, and students must be educated about phishing and other cyber threats.
Strong Password Practices: Implementing multi-factor authentication and avoiding password reuse are critical steps.
Regular Audits: Conducting cybersecurity audits can help identify vulnerabilities and address them proactively.
Data Encryption: Sensitive data should be encrypted to minimise the impact of breaches.
Collaboration with Experts: Partnering with cybersecurity firms can provide institutions with the latest tools and strategies to combat threats.
Government Support: Leveraging grants and policies to strengthen IT infrastructure in schools is imperative.

The alarming frequency of cyberattacks in both the US and India signals a pressing need for educational institutions to prioritise cybersecurity. As experts have advocated for integrating sports, humanities, AI, or STEM into education, a similar emphasis on digital safety could create a holistic approach to modern learning.

The data of students and educators is priceless. Safeguarding it is not just a technological challenge but a moral imperative to ensure the integrity and trustworthiness of educational institutions worldwide.

Education

Bhaichung Bhutia and Neeraj Chopra Amplify The Mission to Make India a Champion Nation Through Sports-Driven Education

Published

3 weeks ago

January 13, 2025

Team ScooNews

The image is generated using AI

Creating a nation of sports champions requires a fundamental shift in how India balances education and athletics. Former Indian football team captain Bhaichung Bhutia and Olympic gold medallist Neeraj Chopra have called for a more sports-integrated education system to nurture talent and elevate India’s global athletic standing.

Speaking at the Viksit Bharat Young Leaders Dialogue, Bhutia emphasised the urgent need for collaboration between the Ministry of Education and the Ministry of Youth Affairs and Sports. “Every child is trained to become a doctor or an engineer, but we need a more sports-friendly curriculum. Only then will India produce world champions,” Bhutia said. He suggested making sports a major subject in schools to build an ecosystem that values athletic achievement alongside academics.

Echoing similar sentiments, Neeraj Chopra highlighted the success of student-athletes in the United States, where schools and universities play a critical role in producing Olympic-level athletes. “If schools and universities in India adopt a similar approach, we will see a big rise in sports,” Chopra told Lallantop. He stressed that with proper management, balancing sports and education is achievable, citing American athletes as examples.

Both athletes pointed to the need for systemic changes in policy and mindset. Bhutia called for sports and education ministries to collaborate closely, while Chopra advocated for schools and universities to integrate competitive sports programs.

The calls from Bhutia and Chopra align with India’s growing focus on youth development under initiatives like the Viksit Bharat Young Leaders Dialogue. For India to become a sporting powerhouse, the nation must prioritise infrastructure, policy reforms, and a cultural shift that places equal importance on athletic and academic excellence.

Education

National Youth Day: Would Swami Vivekananda Be Proud of Indian Youth Today?

Published

3 weeks ago

January 13, 2025

Team ScooNews

Image Source- News18 Hindi

On 12 January each year, India celebrates National Youth Day, commemorating the birth anniversary of Swami Vivekananda—a visionary whose ideals continue to inspire generations. His emphasis on courage, self-discipline, and selflessness laid the foundation for building a nation of empowered youth. Yet, as we reflect on his teachings, a poignant question arises: if Swami Vivekananda were alive today, would he be proud of the state of India’s youth?

A Disturbing Landscape

Despite remarkable strides in education, technology, and global recognition, troubling statistics reveal a different narrative. Reports show a disheartening rise in suicides among young students, with academic pressure, bullying, and mental health struggles emerging as significant factors. According to the National Crime Records Bureau, India recorded over 13,000 student suicides in 2022—a grim reminder of the challenges our youth face.

Swami Vivekananda famously said, “Arise, awake, and stop not till the goal is reached.” But how do we encourage this awakening in an environment that often prioritises grades over mental well-being, competition over collaboration, and individual success over collective growth?

Polarisation and Division

In his landmark address at the Parliament of the World’s Religions in Chicago, Vivekananda envisioned a harmonious world, where mutual respect and inclusivity thrived. Yet, incidents of hate crimes in educational institutions paint a different picture. Instead of fostering understanding, many schools struggle to counter narratives of division and intolerance, which are seeping into the minds of impressionable young individuals.

Vaping is Cool!

Another alarming trend is the increasing prevalence of substance abuse and vaping among teenagers. Easy accessibility and peer influence have made vapes and drugs a growing concern in schools and colleges. Vivekananda’s ideal of youth as paragons of strength and discipline seems to clash with a reality where momentary fun triumphs responsibility.

Are We Listening to the Youth?

One of Vivekananda’s core messages was to listen and understand the needs of the youth, not dictate them. Today’s students crave purpose and authenticity in their pursuits. Yet, our education system largely remains exam-centric, with limited focus on developing emotional resilience, moral values, and critical thinking skills.

The rise of mental health issues highlights the urgent need for robust counselling frameworks in schools. Bullying, academic stress, and societal expectations weigh heavily on students. Swamiji believed in holistic education that nourished the body, mind, and soul—a vision that modern-day institutions must strive to achieve.

The Path Forward

Mental Health Awareness: Schools must normalise conversations about mental health. Hiring trained counsellors and introducing life skills education can empower students to cope with stress and trauma.
Fostering Inclusivity: Combatting polarisation starts with creating safe spaces for dialogue. Schools can champion diversity and empathy through collaborative activities and community-driven projects.
Balanced Education: Beyond academic excellence, education must focus on creativity, moral values, and societal contributions—aligning with Vivekananda’s philosophy of balanced personal and communal growth.
Youth Empowerment: Engage students in decision-making processes within educational institutions, giving them a sense of ownership and responsibility.
Combatting Addictions: Early intervention and peer education programmes can deter substance abuse. Incorporating discussions on self-control and the consequences of addiction is crucial.

A Call to Action

If Swami Vivekananda were here today, he might be disheartened by some of these realities but would undoubtedly call upon educators, parents, and leaders to rise to the occasion. The Indian youth remain a powerful force capable of leading transformative change, provided they are equipped with the right guidance and support.

As educators and leaders, we must ask ourselves: Are we nurturing the kind of youth Swami Vivekananda dreamed of? Are we empowering them with the tools to think critically, act compassionately, and embrace diversity? Or are we just celebrating the day just for the sake of it? We need to ask real questions. The answers lie in our collective efforts to reshape the educational and societal systems influencing young minds.

Swami Vivekananda’s timeless words echo loudly: “The youth are the pillars of the nation.” It is upon us to ensure that these pillars stand strong, united, and unwavering, ready to lead India toward a brighter and more inclusive future.