Education
Branding, Marketing & Communication in Education Sector MISS OUT AND BE LEFT OUT!
Marketing and branding of educational institutes should reflect their ability to change people’s lives and the world, says ANUSHKA YADAV.
We tend to believe that branding, marketing and communication are important factors in any field until we put them in the education context. While branding can be dated back to 1100 BC, school branding is a relatively new concept that surfaced in the early 1800s. Today, parents and children are the customers while other schools stand as competitors in the business-like market. Gone are the days when parents had a handful of schools to select from; today, they want their kids to go to schools that have the best of everything. But how do they get to know that they are getting the absolute best of education? This is where an institution’s strong brand identity comes in. To become the best, schools need to develop and market their brand which makes them stand out in the race of vying for students and, in some cases, funding.
EFFECTIVE COMMUNICATION
It is time that we, as educational institutions, ask relevant questions… Do we have a strong and recognisable brand? Does our institution have a reputation that generates positive emotional response? While considering such questions, it is imperative that we evaluate the value and unique selling propositions of the institution as well as what negates and drives the customer.
However, the key to branding and marketing of educational institutions lies in remembering that education is a powerful tool. Your brand communicates to and with your audience. They deserve to know the vision behind your institution reflecting through the brand identity. It promises what the student experience will be like.
Here comes the question, whether major institutions with a deeply ingrained brand need marketing. Of course, they do. Just like the infrastructure of any school needs renovation, their brands need renovation and touch up with the changing times.
Today, school branding is about finding the institution’s unique competitive advantage. However, many schools struggle as they develop their own communications department that often ends up delivering messy messages. Effective message delivering requires the entire faculty along with leadership to commit as one voice to the brand promise. Proper branding, marketing and communication helps students to decide whether the school is a potential match to their requirements. Without branding, the same institutions tend to suffer and get lost amongst typically similar schools.
Adding to the point, Dr Swati Popat Vats, President, Podar Education Network, and Early Childhood Association India, maintained, “There are two types of Indian schools, one that spends only on branding and marketing at the cost of teacher salaries and quality curriculums and focuses on advertising about large spaces, air-conditioned rooms, extracurricular activities, senseless technology integrations that look nice but have no pedagogical impacts. And the other are those that are doing great work with children, have a superb curriculum, pay their teachers well but are unable to reach out to parents because their advertisements and marketing do not focus on these things.”
With a similar point of view, Devidutta Kanungo, Vice President – Education, People Combine, shared, “Schools are not defined by just the classrooms and the playgrounds. More and more, schools today are learning communities which reflect the value systems, priorities and convictions of the educators, leaders, students and the parents who come together to form it. And these value systems vary largely from school to school. Therefore, in today’s world, where there are so many schools competing for attention, it is absolutely critical for schools to develop a strong brand image which clearly reflects the school’s value system as it will not only enable it to reach the right set of parents with whom its value proposition will resonate, but also to the right teachers who will become part of the school because they trust and believe what the school stands for and in turn, they will make the school’s brand and value proposition stronger. Today, a school without a clear brand identity and a clear and eloquent plan to reach out to the segment it aspires to cater to, will very quickly get lost in the cacophony of social media noise.”
MAKING A DIFFERENCE
In a world where information is readily available on just a click, parents and students tend to search for the best institutes on the internet. Dr Swati firmly believes, “Education is the birth-right of every child. Quality education on the other hand is something that every child needs but does not get. Some schools deliver quality education and some don’t and this is where parents need to know which schools to choose for their children so that they are assured that their child will get an education and not just be literate.”
The world wide web and social media have been major marketing development of the last decade. From adding SEO content on your website to showcasing your campus and available facilities through social media platforms, everything makes a difference! It is the perfect way to blossom an open persona and present your school as a place that is open to criticism, scrutiny, transparency and easy communication. Nonetheless, schools often tend to fall in the trap of branding through mere websites, brochures and even tours. However, brand development is the key ingredient that is often missing. Brand development is possible only when branding missteps are avoided, and how do you cross these hurdles? Showcase your brand in education magazines and work on your brand development through advertising companies such as Mad About Ed, which would help you achieve the right student demographics by creating a brand that stands out in a crowded market.
KEY BRANDING ELEMENTS
Talking about key ingredients, you might want to know the key elements to school branding…
First and foremost, school branding is nothing without the school name which may include the full or partial or even an acronym that the school is or wants to be popularly known as.
Secondly, it helps to have a visual representation of the school that identifies the school brand through a mascot or logo. Schools may even choose to have an interlocking logo with two or more letter interlocking to form an alternative logo or identity. An important element that has been given much importance in the recent years includes a trademarked logo with movement. Another important part of this element also includes the school colours that an institution might choose as a form of recognition.
Thirdly, a school’s vision is best represented through a careful selection of words in its motto, catchphrase or tagline. The branding slogan is typically used to create a memorable phrase that summarises the school’s and its pupil’s character; something that unites them.
“Branding should be about your principles, practices, and pedagogy and not about your mascot or name or how many schools you have. Marketing should be about your impact on the learning skills of children and not about false promises, tall promises about creating geniuses. It’s time to be real about education, it’s time to ditch the frills and froth of false branding and marketing and get real about children, childhood and education. It’s time to talk about the ‘why’ you do the ‘what’ and ‘how’ it is necessary for children. It’s time to be a brand…a brand that stands for trust and market your practices instead of how you ensured that five children stood first! It’s time to use branding, publicity and marketing to talk about the impact your school can bring on all children and not only on the achievers. It’s time to rethink and recalibrate your marketing to be about truth and not false promises.” says Dr Vats.
She also wishes for schools in India to be careful of the concepts of branding and marketing, “Impactful branding should be about advocating parents about the benefit of the curriculum and materials that the school invests in, for their child. Marketing in Indian schools should be about changing traditional mindsets that harm children instead of glorifying ‘material’ additions in schools.
Do not talk about physical assets in your marketing, talk about children…all children.
Avoid making tall promises, talk about the deep impact you have made on children and their education.
The number of years you have been in education or the number of children you have touched or the number of schools you have is not as important as the kind of changes you have brought about in education and how you made each child a winner.
Never spend on branding and marketing at the cost of teacher salaries or curriculum.
Never ever make discounts your selling point… people who discount fees will discount education!
BRANDING AND MARKETING BENEFITS
Amidst a plethora of benefits of branding and marketing in the education sector, here are a few major ones:
It reflects and increases school and student pride.
It builds brand trust and loyalty.
It unifies school sports and clubs to a single identifiable logo or mascot.
It validates the school’s mission and core values; further, establishing the school’s history.
It provides the school with discernible identification and recognition.
It aligns with the school’s internal culture and external reputation.
It establishes authenticity and helps in creating an emotional connect.
Pramod Sharma, Principal, Genesis Global School, believes, “It is necessary to introduce impactful branding and marketing in the education sector because it is the most powerful tool to maximise our impact and influence on all the major stakeholders. While most businesses do this for profit, education sector has a nobler aim of creating futures. Hence, the most fundamental unit of education sector, a school, needs to brand itself as a space in which tomorrow lives. It is also true that without proper marketing, branding and advertising the best of products fail. Having said that, there is more to education sector which goes beyond marketing and branding for the simple reason that while false or hyper branding might take a school to the top initially, the fall will follow soon. In other words, branding and marketing, in order to be impactful needs long and sustained effort and strategic planning keeping in mind the requirements of the larger community which we aim to serve. One has seen countless schools COVER STORY who had a dream start but were soon lost in the mists of time. Which means that a major aspect of impactful branding and marketing is the desire for staying relevant, more so because the scholars we serve today are citizens of tomorrow. One needs to be aware of the latest trends and be ready to take risks instead of basking in the glory of past achievements. While the latter strengthen the brand they will falter if the planning for future gets lost in the triumphs of the past. Branding and marketing must be done keeping in mind the lives affected by it. This will help us in keeping the priorities right thus keeping us motivated to our goal of promising futures.”
Ryan Pinto, CEO, Ryan International Group of Institutions, holds the view that, “India’s education sector needs a new brand and marketing strategy because of several reasons; firstly, the number of players in K12 education has grown exponentially over the past two decades, especially in large cities. Whereas in the past there might have been one or two schools in most neighborhoods, today it is not uncommon to see several. Secondly, by and large new entrants have modelled themselves similar to the existing players, thereby creating commoditisation. There are some differences created through graphic identity, such as lettering and logo, but this is largely superficial. Thirdly, differentiation is mostly in terms of curriculum offered from among SSC, ISC, CBSE, IGCSE and IB, and less so on ‘philosophies of education’ and other variables. Lastly, K12 generally attracts less top-class marketing talent and generally sees less marketing investment than other sectors. There is of course some admissions support communication, but very little genuine brand creation marketing.”
Pinto believes there are four thrusts that hold a school in good stead: 1. Investing in genuine holistic marketing at a brand level 2. Responding to stakeholder needs at a school level 3. Securing the best practices of the past while exploring innovation 4. Updating products and services with the times
It is an established fact that education is a big business in today’s world; if schools expect parents and students to spend big bucks on tuition, it is a necessity for them to have a strong, appealing and worthy brand with effective marketing through bona fide communication.
“Should education be a business and spend on Branding and Marketing? Well, yes education should be a business, because business is not a bad word. People who really ‘mind their business’ know that one cannot ‘play’ around with quality; business is all about good practices and keeping the customer happy! And this is what Indian private schools should do, keep the child and parent happy by ensuring that the parent is educated about what is right for their child and by investing in the right materials to ensure that children get the right education that is developmentally appropriate and meaningful for life.” concludes Dr Vats.
Thus, the key to marketing and branding educational institutes is to target and showcase everything you do; education is a powerful tool that has the ability to change people’s lives and the world, and your marketing should reflect that with crystal clarity.
In a decisive step toward reforming India’s fragmented senior secondary education system, the Ministry of Education has constituted an 11-member high-level committee to address the mushrooming of dummy schools and the unchecked influence of coaching centres. Chaired by Higher Education Secretary Vineet Joshi, the committee includes representatives from CBSE, NCERT, and faculty from IITs in Madras, Kanpur, and Trichy.
The move is seen as part of a growing policy consensus across central and state governments to reclaim the authority of schools, following recent crackdowns and reforms aimed at regulating coaching institutions and curbing the dummy school culture that sidelines holistic education.
Dummy schools — where students are officially enrolled but rarely attend — have emerged as a by-product of India’s competitive entrance exam culture. These institutions prioritise JEE, NEET, and CUET preparation through coaching classes, while students disengage from formal schooling. The CBSE’s March 2025 advisory warning that students from dummy schools could be barred from board exams marked a serious turning point in policy enforcement.
Earlier this year, the Delhi Government carried out inspections in over 600 private schools, issuing notices to at least 10 for running dummy setups. The move followed media reports and parental complaints about students being denied regular schooling in favour of coaching arrangements.
Meanwhile, the Rajasthan Cabinet approved a bill in April 2025 to regulate coaching centres operating in Kota and other education hubs. The legislation aims to curb exploitative practices, mandate mental health counsellors, and prevent coaching centres from operating without a minimum infrastructure standard—prompted by rising student suicides in the state.
Central Framework and Industry Oversight
In February 2025, the Central Government announced a new framework for coaching centres, proposing registration, transparency in fee structures, and guidelines on advertising to prevent misleading claims. Together with the current committee’s formation, these reforms indicate a systematic tightening of oversight at all levels.
The new panel’s mandate is broad. It will investigate:
- The socio-academic reasons behind the rise of dummy schools
- The misalignment between school curricula and competitive exams
- The impact of coaching on student well-being and critical thinking
- The need to promote alternate career pathways beyond engineering and medicine
- Regulations around coaching advertisements and contract practices
A National Rethink on the Purpose of Schooling
Education experts like Dr Ameeta Mulla Wattal have welcomed the initiative, calling it “a vital opportunity to restore the sanctity of school education.” The rise of coaching centres as parallel systems, she noted, has come at the cost of creativity, values, and even mental health in adolescents.
As India contemplates the future of its learners, the Ministry’s recent actions suggest a serious intent to bridge the gap between boardrooms and classrooms. Whether the new committee’s recommendations lead to tangible change remains to be seen, but the signals are clear: education in India must prepare children for life, not just for an entrance exam.
In a move aimed at reducing academic pressure and offering students a second shot within the same academic year, the Central Board of Secondary Education (CBSE) has announced a revised board examination structure for Class 10. Starting from the 2025–26 session, students will appear for two board exams: the first in February and the second in May.
While the February exam will be the ‘main’ board, students who wish to improve their scores in up to three subjects can take the second board exam. Those who fail in one or two subjects may also attempt the May exam under the compartment category. However, those who miss three or more subjects will be marked ‘Essential Repeat’ and have to retake the exam the following year.
Importantly, this is not a semester system. Students must appear for the first exam. The second is optional—meant only for improvement or compartment cases. No additional or new subjects can be added between the two exams.
CBSE has clarified that the structure, syllabus, and pattern of questions will remain unchanged. The results of the first exam will be declared in April, enabling provisional Class 11 admissions. However, the final marksheets and certificates will be issued only after the second exam results are announced in June.
This dual-exam model was opened for public feedback earlier this year and will initially apply only to Class 10. A similar system for Class 12 is being considered but has not yet been confirmed.
For schools, this change will require rethinking academic calendars, counselling processes, and internal assessments, especially for students who may be at risk of needing a second attempt. The move aligns with CBSE’s broader goals of offering students more flexibility and reducing the high stakes of a single board exam.
The dopamine-rich scrolling in late mornings with amorphous freedom has made our zealous students so comfortable that they are re-entering their classrooms with minds tuned to instant gratification, not delayed rewards. Now the challenge isn’t just academics but to re-engage our bud’s attention and curiosity. Neuroscience backed motivation strategies and intentional school design could prove to be a catalyst as it will bring a positive change and enable the students to learn at a better pace.
1. Rewiring the Dopamine rush with 2 Ps, Purpose and Productivity:
Neuroscience says: Where our brains are functional to seek novelty and purpose on their own, during summer break, the buds often lean into adding the activities to their routine which are unpredictable, quick, and rewarding referring back to instant gratification, these activities may include social media, gaming, and chatting anonymously and grateful to internet and inventions, there are plethora of platforms enabling students to be distracted. And then joining back the school with a gradual drip of delayed academic rewards may seem to be a let-down for students.
Actionable tip: We as facilitators have to be the mystery-solvers channeling their energy into productivity, enlightening them with real-world challenges, interdisciplinary projects, or a mystery to solve that taps into their intrinsic curiosity. Novelty may allow us to reset their attention-even primitive changes in surrounding like rearranged desks, learning outdoors, and using the BALA method to utilize infrastructure, can signal a shift in engagement and productivity.
2. Design for Autonomy and Flow
Neuroscience says:
Neuroscience tells us that motivation really flourishes when students feel they have some control over their learning. The brain’s reward system kicks in when choices are part of the equation, especially regarding how tasks are structured or what content is covered.
Here’s a practical tip: give students structured choices, like deciding which book to dive into, which problem to tackle first, or how they want to present their findings. A design that promotes flow—complete with clear goals, manageable challenges, and instant feedback—helps keep students in that ideal zone, avoiding both boredom and anxiety.
3. Rebuild Social Motivation Through Spaces That Connect
Neuroscience tells us that connecting with peers is a huge motivator, especially after the pandemic. Our brains are wired for social interaction, which plays a key role in how we learn and engage emotionally.
Actionable tip: Create flexible seating arrangements or common areas that encourage group work and casual collaboration. Try incorporating daily activities like “curiosity circles” or peer-led problem-solving sessions to foster a sense of belonging and shared learning objectives.
4. Leverage Routines to Rewire Attention
Neuroscience shows that our habits influence our attention. After a summer of scattered focus, students thrive on rhythmic and consistent routines that help retrain their executive functions.
Actionable tip: Kick off classes with familiar “mind-on” rituals — whether it’s a thought-provoking question, a brief reflection, or a quiet sketch — to help anchor their attention. Consistency breeds comfort, and that comfort boosts confidence.
5. Make Joy a Design Priority
Neuroscience indicates that positive emotions can enhance learning by boosting neuroplasticity. When students (and teachers) experience joy, they’re more likely to engage deeply and retain what they learn.
Actionable tip: Infuse joyful moments into the day — through fun challenges, movement breaks, or a bit of humor. Allow time for students to share what excites them. A joyful classroom isn’t just a nicer place to be; it’s also more effective for learning.
Conclusion: To capture wandering minds, we need to understand how motivation truly works and design both our curriculum and learning spaces to support it. When we ignite curiosity, honor autonomy, and weave joy into the experience, even the sleepiest summer brain can come alive again.
This article is written by:
Renu Sharma
Assistant Director – Systems – Indirapuram Group of Schools
Principal – Indirapuram Public School – Crossings Republik
Tripura has been declared a fully literate state, becoming the third in the country to cross the 95% literacy threshold after Goa and Mizoram.
The announcement was made by Chief Minister Dr. Manik Saha, citing data from the Understanding Lifelong Learning for All in Society (ULLAS) programme — a flagship literacy and life skills initiative aligned with the National Education Policy (NEP) 2020. The declaration marks not just an administrative achievement, but a generational leap in educational access and community participation.
Tripura’s current literacy rate stands at 95.6%, as per the latest Periodic Labour Force Survey, a remarkable rise from 87.22% in the 2011 Census, and a far cry from 20.24% in 1961.
“This is a historic moment for Tripura. From a 20% literacy rate six decades ago to 95.6% today, we have rewritten our narrative,” said Dr. Saha in a public post. “Through the successful implementation of ULLAS, we have ensured that literacy is not limited to signing one’s name, but includes the confidence to participate meaningfully in society.”
ULLAS, launched under the New India Literacy Programme, targets adult learners aged 15 and above who have missed out on formal schooling. It goes beyond basic literacy to include numeracy, digital and financial literacy, legal awareness, and other essential life skills — all aligned with NEP 2020’s commitment to equitable lifelong learning.
The shift from traditional signature-based literacy drives to functional literacy has allowed Tripura to reach new learners with practical, future-ready tools. The model also offers a compelling template for other states striving to raise literacy rates beyond conventional benchmarks.
The Assam State School Education Board (ASSEB) has announced the introduction of Sign Language as an elective subject for Higher Secondary (Classes XI–XII) from the current academic year.
Education Minister Dr. Ranoj Pegu made the announcement during the inauguration of a residential AI training programme for teachers at IIT Guwahati. While Artificial Intelligence and Financial Literacy were also introduced as new electives, Sign Language stood out as a critical stride towards making classrooms more accessible to the deaf and hard-of-hearing community.
“This is not just about a subject; it’s about acknowledging communication rights,” said Dr. Pegu, who also unveiled a specially designed AI textbook at the event. The textbook was developed in collaboration with experts from IIT Guwahati and Dibrugarh University. He added that the curriculum reforms are aligned with the National Education Policy (NEP) 2020’s vision of equity, inclusion, and skill readiness.
According to education officials, the rollout of Sign Language will begin in institutions where qualified educators or resource personnel are available. Training for teachers is expected to be scaled up across the coming months. The subject aims to raise awareness about Indian Sign Language (ISL), improve communication access for students with hearing impairments, and sensitise peers to inclusive practices from a young age.
Later in the day, Dr. Pegu chaired a review meeting with officials from the Department of School Education to discuss budget allocations and planning for the 2025–26 academic year. While schemes like the Chief Minister’s Nijut Moina initiative, distribution of bicycles for Class IX girls, and the upgradation of Bodo-medium schools were discussed, the emphasis remained on delivering structural reforms that bridge equity gaps in access and opportunity.
The addition of Sign Language, AI, and Financial Literacy as electives reflects a broader shift in how Assam is reimagining school education — one where life skills, digital literacy, and inclusive values are no longer optional, but integral.
In line with the National Education Policy (NEP) 2020 and the Right to Education Act (RTE) 2009, the Directorate of Education (DoE), Government of NCT of Delhi, has issued a directive mandating that children must be 6 years old to gain admission into Class 1 starting from the academic session 2026–27.
This move aligns Delhi’s education system with the restructured 5+3+3+4 school framework introduced in the NEP 2020. Under the revised structure, the foundational stage will now include three years of pre-primary education before Class 1: Nursery (Bal Vatika/Preschool 1) at age 3, Lower KG (Preschool 2) at age 4, and Upper KG (Preschool 3) at age 5. Class 1 will be open to children only upon completion of 6 years of age.
All Heads of Government, Government-Aided, and Recognized Unaided Private Schools have been instructed to adopt this change beginning in the 2026–27 academic session.
By standardising entry age norms, the move aims to promote uniformity and developmentally appropriate learning, ensuring children enter Grade 1 equipped with foundational skills from three years of early childhood education.
In a progressive step towards comprehensive health education, the Tripura government has announced plans to integrate sex education and HIV/AIDS awareness into its school curriculum, Chief Minister Manik Saha confirmed.
According to officials, the curriculum update aims to equip students with accurate knowledge about sexual health, disease prevention, and safe practices—key factors in curbing the prevalence of HIV/AIDS in the state. With around 5,000 active cases reported by late 2024, including a notable infection rate of 0.33% among adults and over 800 student cases, the move is seen as a timely measure.
The new content will be deployed through age-appropriate lessons, Red Ribbon Club activities, and sensitisation drives led by health and education officials. This initiative builds upon previous efforts, such as school- and college-level awareness programs, the involvement of key stakeholders, and information, education, and communication (IEC) campaigns across rural and urban centers.
Chief Minister Saha emphasised the role of educators and community leaders in delivering accurate information and fostering a supportive environment: “Students from school to college level should be made aware of the dangers of this disease,” he remarked earlier.
The curriculum integration aligns with state-level action under the National AIDS Control Programme (NACP). It resonates with India’s broader public health mandate to move HIV/AIDS education from stigma to mainstream schooling. By addressing misconceptions and promoting prevention early, Tripura hopes to protect its youth and reduce dropout rates among vulnerable groups.
In a proud moment for Indian education, four schools from across the country have been named among the top 10 global finalists in the prestigious World’s Best School Prizes 2024, organised by UK-based T4 Education. These awards honour schools that are pushing the boundaries of innovation, inclusion, and community impact — and this year, India has made its presence felt in four out of five categories.
A Snapshot of India’s Global Finalists
From government to private, rural to urban — the diversity of India’s representation this year is striking.
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Government Girls Senior Secondary School, NIT 5, Faridabad (Haryana) – Supporting Healthy Lives
A government-run school is redefining what public education can achieve. By interweaving nutrition, mental health, and physical well-being into its core ethos, the school is transforming the lives of at-risk girls, ensuring that no student is left behind. -
Ekya School, JP Nagar, Bengaluru (Karnataka) – Innovation
Recognised for reimagining learning through a design-thinking framework, Ekya encourages student agency, interdisciplinary inquiry, and real-world problem-solving — a blueprint for future-ready schooling. -
ZP School, Jalindar Nagar, near Pune (Maharashtra) – Community Collaboration
A rural government school that has placed local communities at the heart of education. By building trust and ownership at the grassroots, it has created a model of sustainable, community-driven transformation. -
Delhi Public School, Varanasi (Uttar Pradesh) – Environmental Action
Known for its strong environmental initiatives, DPS Varanasi’s students lead from the front — managing waste, conserving energy, and creating a campus-wide culture of sustainability.
These schools are now among 50 global finalists, selected from thousands of applications worldwide. The shortlist highlights institutions not merely chasing academic results but actively shaping well-being, equity, and systemic reform in education.
What Happens Next
All 50 finalist schools are now competing for the Community Choice Award, determined through an open global vote. Winners across each of the five main categories — Supporting Healthy Lives, Environmental Action, Innovation, Community Collaboration, and Overcoming Adversity — will be announced in October 2024.
The celebration will culminate at the World Schools Summit in Abu Dhabi in November, where global education leaders will convene for a high-impact dialogue on best practices and policy influence.
The Broader Picture
Launched in the wake of the COVID-19 pandemic, the World’s Best School Prizes have rapidly emerged as one of the most influential accolades in global education. Powered by T4 Education, a platform that connects over 200,000 educators worldwide, the awards are more than just recognition — they are a launchpad for schools to amplify their voice, scale impact, and drive systems-level change.
For India, the presence of four unique schools among global changemakers is both a celebration and a reminder — that bold ideas, no matter where they are born, can shape the future of learning.
In a significant move aimed at streamlining school assessments and improving learning outcomes, the Ministry of Education has recommended that seven states—Andhra Pradesh, Assam, Kerala, Manipur, Odisha, Telangana, and West Bengal—adopt a common board for Class 10 and 12 examinations.
The recommendation follows a detailed analysis by the Department of School Education, which found that these states accounted for a staggering 66% of student failures across India last academic year. In total, over 22 lakh students failed Class 10, and 20 lakh failed Class 12 nationally in 2024, highlighting persistent challenges in retention and transition to higher education.
“Not having a common board leads to poor academic outcomes,” said School Education Secretary Sanjay Kumar, stressing that standardisation in assessment, curriculum, and evaluation is key to reversing this trend. “A common board is the way forward for ease of schooling,” he added.
India currently has 66 examination boards, including three national-level boards and 63 state-level ones. However, only 33 of these boards cater to 97% of enrolled students. The rest, often covering smaller student populations, contribute disproportionately to inconsistent academic performance.
The report also placed a renewed focus on the National Institute of Open Schooling (NIOS), especially in high-failure states. While NIOS currently has a stronger presence in Delhi, Rajasthan, and Haryana, the ministry wants to see its footprint expand in the recommended states to engage unsuccessful students and prevent dropouts.
However, the report didn’t just stop at structural issues. It shed light on regional and linguistic disparities in student performance. For instance, students taking exams in Odia and Malayalam consistently outperformed peers writing in Kannada, Telugu, and Assamese. Interestingly, Kerala, with its integrated board system, recorded an astounding pass rate of 99.96%. Odisha and Manipur also showed success rates above 97%.
Meanwhile, Navodaya Vidyalayas (NVs) and Kendriya Vidyalayas (KVs) continue to set benchmarks in academic excellence. The report found that 72% of NV students cleared NEET-UG, with strong showings also reported in engineering entrance exams. NVs, which cater primarily to rural talent, seem to be reinforcing the case for equity in access to quality education.
As conversations around NEP 2020 continue to push for holistic, inclusive, and standardised learning, the Centre’s recommendation serves as both a wake-up call and a window of opportunity. With the right reforms, these states could be on the brink of a transformative shift in student success.
Indian institutions continue their upward momentum on the global academic stage, with IIT Delhi emerging as the country’s top-ranked university in the QS World University Rankings 2026, securing the 123rd spot. It is closely followed by IIT Bombay at 129 and IIT Madras at 180, solidifying India’s footprint in the global top 200. However, no Indian university has yet broken into the top 100.
The latest edition of the QS rankings, released by higher education analysts Quacquarelli Symonds, evaluates over 1,500 universities across more than 100 countries. The rankings serve as a barometer of academic excellence, research output, and global relevance.
At the global level, the Massachusetts Institute of Technology (MIT) retains its crown, scoring a perfect 100. Imperial College London follows in second place (99.4), with Stanford University (98.9), the University of Oxford, and Harvard University rounding out the top five. Institutions from the US and the United Kingdom continue to dominate the upper echelons of the list, though Asia-Pacific universities are making notable gains.
Among the rising performers, Malaysia’s Sunway University recorded the most dramatic leap, climbing 120 places in a single year.
The QS World University Rankings 2026 place increasing emphasis on research impact, global engagement, and sustainability, alongside traditional indicators like academic and employer reputation, faculty-student ratio, and internationalisation.
Despite a vast student population and growing academic ambition, no Indian university has entered the global top 100—a gap that invites reflection. While the steady rise of institutions like IIT Delhi signals progress, it also highlights the need for sustained investment, deeper international collaborations, and a sharper focus on research and innovation. The QS rankings, then, are not just a recognition of how far Indian higher education has come, but also a gentle nudge towards how much further it can go.
Government Doubles Down on Coaching Centres: New Panel Signals Stronger Regulation Ahead
CBSE To Conduct Board Exams Twice for Class 10 from 2026
How to Win Back Wandering Minds: Post-Summer Edition
Tripura Becomes Third Indian State to Achieve Full Literacy
Assam Brings Sign Language to Senior Secondary Classrooms in Landmark Move
Delhi Schools to Implement Age 6 Rule for Class 1 Admissions from 2026
Tripura Adds Sex Education & HIV Awareness to Their Curriculum
Four Indian Schools Shine on the Global Stage at World’s Best School Prizes 2024
Centre Urges 7 States to Consider Common Board Amid Alarming Student Failure Rates
IIT Delhi Leads India in the QS Rankings 2026; MIT Tops Globally
Chandigarh, Punjab Lead in School Education Rankings; Meghalaya Trails Behind
Maharashtra Revises Policy on Third Language in Schools, Hindi No Longer Mandatory
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“Be the Change in a Changing World”: Anita Karwal and Anju Chazot Reflect on NEP 2020
CBSE’s ‘Sugar Boards’ Initiative: Tackling the Sweet Crisis in Indian Schools
CBSE Warns Dummy School Students May Be Barred from Board Exams
Maharashtra to Regulate Pre-Primary Education with New Law Aligned to NEP 2020
MAHAJYOTI’s Book Distribution Scheme to Empower 7,000 OBC Students Preparing for JEE/NEET & MHT-CET
China Embarks on Ambitious AI-Driven Education Reform to Build a ‘Strong Education Nation’ by 2035
Rewriting Ambedkar: Why Students Must Know the Man Beyond the Constitution
‘Baalpan ki Kavita’ Initiative Launched to Restore Indian Rhymes for Young Learners
CBSE Introduces Mandatory Bridge Course for Classes 6 to 12 in Chhattisgarh Under NEP 2020
John King’s Book ‘Teacher By Teacher’: A Global Tribute to the Transformative Power of Education
CBSE Mandates 50-Hour Annual Training for Teachers, Declares STEM as 2025 Theme
India Bids Farewell to NEP Architect Dr K. Kasturirangan
Pradhan Mantri Rashtriya Bal Puraskar 2025: Nominations Now Open for India’s Young Achievers
NCERT Class 7 Textbooks Updated: Mughals Removed, Focus on Indian Ethos and Pilgrimage
Banu Mushtaq’s International Booker Win Is a Wake-Up Call for Indian Schools to Reclaim Literature
Delhi Government Cracks Down on Dummy Schooling; Over 600 Schools Inspected, 10 Issued Notices
Delhi Approves Landmark Bill to Regulate School Fees Across 1,677 Institutions
Lifestyle for Environment (LiFE): Sustainable Practices in CBSE Schools
The Ethics of AI Art in Education & Nostalgia: The Ghibli Effect
Operation Sindoor and Operation Abhyaas: Navigating School Safety and Student Well-being Amid Rising Tensions
CBSE Revises Class 10, 12 Curriculum: Biannual Exams, New Subjects and Flexible Passing Criteria Introduced
CUET-UG 2025 Likely to be Postponed, Fresh Dates Expected Soon
Harvard Stands Its Ground: Harvard Faces ₹18,400 Crore Funding Freeze After Rejecting Trump Administration’s Demands
Trump Signs Executive Order to Promote AI Integration in U.S. K-12 Education
SGEF2023 | Special Address by Rama Datt, Trustee, Maharaja Sawai Man Singh II Trust, Jaipur
ScooNews | After Movie | ScooNews Global Educators Fest 2023
Aftermovie | NIES2 UP Chapter | 21 Jan 2023
WEBINAR | Gamification in Education: How Digital Badges Can Boost Student Motivation and Engagement
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SCOONEWS | WEBINAR | WHY DIGITIZING YOUR SCHOOL IS A MUST | TEACHMINT
Keynote Address | Lakshyaraj Singh Mewar
Anurag Tripathi, Secretary, CBSE at SGEF2022
How schools can nurture every student’s genius
Aftermovie | SGEF2022 | Jaipur
Li Andersson | Minister of Education | Finland
Anurag Tripathi, Secretary, Central Board of Secondary Education (CBSE) discusses NEP2020
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#PodarECEconf : Pursuing quality ECE
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A young scientist’s quest for clean water
The Danger of Silence: Clint Smith
National Digital Library of India is an initiative by HRD Ministry
Remembering Kalpana Chawla on her birthday!
Message from Sadhguru for Students!
Message from Sadhguru for Students!
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#TEDxCanberra : What if every child had access to music education…
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Education2 months agoIs Your School Following These Mandatory CBSE Committees?
-
Education3 months ago“Be the Change in a Changing World”: Anita Karwal and Anju Chazot Reflect on NEP 2020
-
Education1 month agoCBSE’s ‘Sugar Boards’ Initiative: Tackling the Sweet Crisis in Indian Schools
-
News3 months ago
CBSE Warns Dummy School Students May Be Barred from Board Exams
-
Education2 months agoMaharashtra to Regulate Pre-Primary Education with New Law Aligned to NEP 2020
-
Education2 months agoMAHAJYOTI’s Book Distribution Scheme to Empower 7,000 OBC Students Preparing for JEE/NEET & MHT-CET
-
Education2 months agoChina Embarks on Ambitious AI-Driven Education Reform to Build a ‘Strong Education Nation’ by 2035
-
Education2 months agoRewriting Ambedkar: Why Students Must Know the Man Beyond the Constitution
-
Education3 months ago‘Baalpan ki Kavita’ Initiative Launched to Restore Indian Rhymes for Young Learners
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Education2 months agoCBSE Introduces Mandatory Bridge Course for Classes 6 to 12 in Chhattisgarh Under NEP 2020
