Education
Branding, Marketing & Communication in Education Sector MISS OUT AND BE LEFT OUT!
Marketing and branding of educational institutes should reflect their ability to change people’s lives and the world, says ANUSHKA YADAV.
We tend to believe that branding, marketing and communication are important factors in any field until we put them in the education context. While branding can be dated back to 1100 BC, school branding is a relatively new concept that surfaced in the early 1800s. Today, parents and children are the customers while other schools stand as competitors in the business-like market. Gone are the days when parents had a handful of schools to select from; today, they want their kids to go to schools that have the best of everything. But how do they get to know that they are getting the absolute best of education? This is where an institution’s strong brand identity comes in. To become the best, schools need to develop and market their brand which makes them stand out in the race of vying for students and, in some cases, funding.
EFFECTIVE COMMUNICATION
It is time that we, as educational institutions, ask relevant questions… Do we have a strong and recognisable brand? Does our institution have a reputation that generates positive emotional response? While considering such questions, it is imperative that we evaluate the value and unique selling propositions of the institution as well as what negates and drives the customer.
However, the key to branding and marketing of educational institutions lies in remembering that education is a powerful tool. Your brand communicates to and with your audience. They deserve to know the vision behind your institution reflecting through the brand identity. It promises what the student experience will be like.
Here comes the question, whether major institutions with a deeply ingrained brand need marketing. Of course, they do. Just like the infrastructure of any school needs renovation, their brands need renovation and touch up with the changing times.
Today, school branding is about finding the institution’s unique competitive advantage. However, many schools struggle as they develop their own communications department that often ends up delivering messy messages. Effective message delivering requires the entire faculty along with leadership to commit as one voice to the brand promise. Proper branding, marketing and communication helps students to decide whether the school is a potential match to their requirements. Without branding, the same institutions tend to suffer and get lost amongst typically similar schools.
Adding to the point, Dr Swati Popat Vats, President, Podar Education Network, and Early Childhood Association India, maintained, “There are two types of Indian schools, one that spends only on branding and marketing at the cost of teacher salaries and quality curriculums and focuses on advertising about large spaces, air-conditioned rooms, extracurricular activities, senseless technology integrations that look nice but have no pedagogical impacts. And the other are those that are doing great work with children, have a superb curriculum, pay their teachers well but are unable to reach out to parents because their advertisements and marketing do not focus on these things.”
With a similar point of view, Devidutta Kanungo, Vice President – Education, People Combine, shared, “Schools are not defined by just the classrooms and the playgrounds. More and more, schools today are learning communities which reflect the value systems, priorities and convictions of the educators, leaders, students and the parents who come together to form it. And these value systems vary largely from school to school. Therefore, in today’s world, where there are so many schools competing for attention, it is absolutely critical for schools to develop a strong brand image which clearly reflects the school’s value system as it will not only enable it to reach the right set of parents with whom its value proposition will resonate, but also to the right teachers who will become part of the school because they trust and believe what the school stands for and in turn, they will make the school’s brand and value proposition stronger. Today, a school without a clear brand identity and a clear and eloquent plan to reach out to the segment it aspires to cater to, will very quickly get lost in the cacophony of social media noise.”
MAKING A DIFFERENCE
In a world where information is readily available on just a click, parents and students tend to search for the best institutes on the internet. Dr Swati firmly believes, “Education is the birth-right of every child. Quality education on the other hand is something that every child needs but does not get. Some schools deliver quality education and some don’t and this is where parents need to know which schools to choose for their children so that they are assured that their child will get an education and not just be literate.”
The world wide web and social media have been major marketing development of the last decade. From adding SEO content on your website to showcasing your campus and available facilities through social media platforms, everything makes a difference! It is the perfect way to blossom an open persona and present your school as a place that is open to criticism, scrutiny, transparency and easy communication. Nonetheless, schools often tend to fall in the trap of branding through mere websites, brochures and even tours. However, brand development is the key ingredient that is often missing. Brand development is possible only when branding missteps are avoided, and how do you cross these hurdles? Showcase your brand in education magazines and work on your brand development through advertising companies such as Mad About Ed, which would help you achieve the right student demographics by creating a brand that stands out in a crowded market.
KEY BRANDING ELEMENTS
Talking about key ingredients, you might want to know the key elements to school branding…
First and foremost, school branding is nothing without the school name which may include the full or partial or even an acronym that the school is or wants to be popularly known as.
Secondly, it helps to have a visual representation of the school that identifies the school brand through a mascot or logo. Schools may even choose to have an interlocking logo with two or more letter interlocking to form an alternative logo or identity. An important element that has been given much importance in the recent years includes a trademarked logo with movement. Another important part of this element also includes the school colours that an institution might choose as a form of recognition.
Thirdly, a school’s vision is best represented through a careful selection of words in its motto, catchphrase or tagline. The branding slogan is typically used to create a memorable phrase that summarises the school’s and its pupil’s character; something that unites them.
“Branding should be about your principles, practices, and pedagogy and not about your mascot or name or how many schools you have. Marketing should be about your impact on the learning skills of children and not about false promises, tall promises about creating geniuses. It’s time to be real about education, it’s time to ditch the frills and froth of false branding and marketing and get real about children, childhood and education. It’s time to talk about the ‘why’ you do the ‘what’ and ‘how’ it is necessary for children. It’s time to be a brand…a brand that stands for trust and market your practices instead of how you ensured that five children stood first! It’s time to use branding, publicity and marketing to talk about the impact your school can bring on all children and not only on the achievers. It’s time to rethink and recalibrate your marketing to be about truth and not false promises.” says Dr Vats.
She also wishes for schools in India to be careful of the concepts of branding and marketing, “Impactful branding should be about advocating parents about the benefit of the curriculum and materials that the school invests in, for their child. Marketing in Indian schools should be about changing traditional mindsets that harm children instead of glorifying ‘material’ additions in schools.
Do not talk about physical assets in your marketing, talk about children…all children.
Avoid making tall promises, talk about the deep impact you have made on children and their education.
The number of years you have been in education or the number of children you have touched or the number of schools you have is not as important as the kind of changes you have brought about in education and how you made each child a winner.
Never spend on branding and marketing at the cost of teacher salaries or curriculum.
Never ever make discounts your selling point… people who discount fees will discount education!
BRANDING AND MARKETING BENEFITS
Amidst a plethora of benefits of branding and marketing in the education sector, here are a few major ones:
It reflects and increases school and student pride.
It builds brand trust and loyalty.
It unifies school sports and clubs to a single identifiable logo or mascot.
It validates the school’s mission and core values; further, establishing the school’s history.
It provides the school with discernible identification and recognition.
It aligns with the school’s internal culture and external reputation.
It establishes authenticity and helps in creating an emotional connect.
Pramod Sharma, Principal, Genesis Global School, believes, “It is necessary to introduce impactful branding and marketing in the education sector because it is the most powerful tool to maximise our impact and influence on all the major stakeholders. While most businesses do this for profit, education sector has a nobler aim of creating futures. Hence, the most fundamental unit of education sector, a school, needs to brand itself as a space in which tomorrow lives. It is also true that without proper marketing, branding and advertising the best of products fail. Having said that, there is more to education sector which goes beyond marketing and branding for the simple reason that while false or hyper branding might take a school to the top initially, the fall will follow soon. In other words, branding and marketing, in order to be impactful needs long and sustained effort and strategic planning keeping in mind the requirements of the larger community which we aim to serve. One has seen countless schools COVER STORY who had a dream start but were soon lost in the mists of time. Which means that a major aspect of impactful branding and marketing is the desire for staying relevant, more so because the scholars we serve today are citizens of tomorrow. One needs to be aware of the latest trends and be ready to take risks instead of basking in the glory of past achievements. While the latter strengthen the brand they will falter if the planning for future gets lost in the triumphs of the past. Branding and marketing must be done keeping in mind the lives affected by it. This will help us in keeping the priorities right thus keeping us motivated to our goal of promising futures.”
Ryan Pinto, CEO, Ryan International Group of Institutions, holds the view that, “India’s education sector needs a new brand and marketing strategy because of several reasons; firstly, the number of players in K12 education has grown exponentially over the past two decades, especially in large cities. Whereas in the past there might have been one or two schools in most neighborhoods, today it is not uncommon to see several. Secondly, by and large new entrants have modelled themselves similar to the existing players, thereby creating commoditisation. There are some differences created through graphic identity, such as lettering and logo, but this is largely superficial. Thirdly, differentiation is mostly in terms of curriculum offered from among SSC, ISC, CBSE, IGCSE and IB, and less so on ‘philosophies of education’ and other variables. Lastly, K12 generally attracts less top-class marketing talent and generally sees less marketing investment than other sectors. There is of course some admissions support communication, but very little genuine brand creation marketing.”
Pinto believes there are four thrusts that hold a school in good stead: 1. Investing in genuine holistic marketing at a brand level 2. Responding to stakeholder needs at a school level 3. Securing the best practices of the past while exploring innovation 4. Updating products and services with the times
It is an established fact that education is a big business in today’s world; if schools expect parents and students to spend big bucks on tuition, it is a necessity for them to have a strong, appealing and worthy brand with effective marketing through bona fide communication.
“Should education be a business and spend on Branding and Marketing? Well, yes education should be a business, because business is not a bad word. People who really ‘mind their business’ know that one cannot ‘play’ around with quality; business is all about good practices and keeping the customer happy! And this is what Indian private schools should do, keep the child and parent happy by ensuring that the parent is educated about what is right for their child and by investing in the right materials to ensure that children get the right education that is developmentally appropriate and meaningful for life.” concludes Dr Vats.
Thus, the key to marketing and branding educational institutes is to target and showcase everything you do; education is a powerful tool that has the ability to change people’s lives and the world, and your marketing should reflect that with crystal clarity.
The Prime Minister’s Young Authors Mentorship Scheme (PM-YUVA) has returned for its third edition, promising to shape the future of young Indian writers once again. Launched by the Ministry of Education (MoE) and the National Book Trust (NBT) of India on March 11, 2025, YUVA 3.0 seeks to nurture creative talent among individuals under 30, providing them with a structured mentorship programme that equips them with the skills to document India’s past, present, and future through literature.
With themes such as the contribution of the Indian diaspora in nation-building, the Indian knowledge system, and the makers of modern India (1950-2025), this year’s programme encourages participants to explore diverse facets of India’s rich cultural and intellectual heritage. But while the initiative continues to gain traction, can its implementation be optimised in Indian schools to truly create a lasting impact?
YUVA 3.0: A Gateway for Young Indian Writers
Following the success of YUVA 1.0 and YUVA 2.0, which saw young authors explore themes of India’s freedom movement and democracy, YUVA 3.0 aims to build a stream of writers who can articulate India’s contributions across time and disciplines.
Aspiring authors can apply via MyGov India’s portal, submitting a 10,000-word book proposal that is evaluated by a selection panel constituted by NBT India. 50 candidates will be selected for a six-month mentorship programme, during which they will:
- Receive financial assistance of ₹50,000 per month
- Attend workshops, training sessions, and mentorship meetings
- Have their books published in multiple Indian languages
- Participate in literary festivals and international book fairs
The New Delhi World Book Fair 2026 will serve as a launchpad for these young authors, offering them an opportunity to showcase their work on a national stage.
Bringing YUVA 3.0 into Indian Schools: The Need for Institutional Support
While PM-YUVA 3.0 is a well-structured initiative, a significant gap exists in its reach at the school level. Despite India being home to one of the largest youth populations globally, creative writing as a discipline remains largely underdeveloped in most school curriculums. Integrating this scheme into secondary and higher secondary education could be a game-changer.
How Schools Can Leverage PM-YUVA 3.0 for Maximum Impact:
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Creative Writing Programmes in Schools: Schools should introduce structured creative writing workshops as an extracurricular activity or an elective subject to familiarise students with long-form writing.
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Dedicated Literary Mentorship: Schools should facilitate teacher-led mentorship programmes, where educators guide students in conceptualising, drafting, and refining their manuscripts before submission.
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Regional and Vernacular Writing Initiatives: Since YUVA promotes multilingual literature, schools should encourage students to write in their mother tongue, ensuring that India’s literary landscape remains diverse and inclusive.
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Early Introduction to Research and Storytelling: To cultivate young authors, schools must integrate storytelling, history-based research projects, and structured writing exercises from middle school itself.
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Engagement with Past YUVA Winners: Schools can invite previous winners for interactive sessions to inspire students, helping them understand the nuances of writing, editing, and publishing.
Lessons from Past Editions: How YUVA Has Transformed India’s Literary Scene
Since its inception in 2021, PM-YUVA has empowered young authors across India, producing literature that adds to the country’s intellectual and historical archives. The impact of the scheme is evident:
- 41 books published under YUVA 2.0 were launched at the New Delhi World Book Fair 2025.
- Books produced under YUVA 1.0 and YUVA 2.0 were translated into multiple Indian languages, broadening their accessibility.
- Participants have received national and international recognition, with some works included in academic and government libraries.
- Young authors have interacted with historians, policymakers, and scholars, gaining real-world insights into writing and research.
However, the lack of structured creative writing programmes in schools has meant that the initiative remains largely restricted to university students and independent writers. Expanding YUVA 3.0’s footprint within school education systems will ensure that a younger demographic benefits from this transformative programme.
Creating India’s Next Generation of Writers
With India ranked third in global book publishing, there is an urgent need to nurture homegrown literary talent that can represent the nation’s historical and contemporary narratives on an international stage. PM-YUVA 3.0 is a step in the right direction, but to fully optimise its potential, it must become more accessible to students at the school level.
By encouraging structured creative writing curriculums, mentorship programmes, and regional language engagement, Indian schools can help cultivate the next generation of authors, historians, and literary scholars, ensuring that India’s rich literary heritage continues to thrive.
Education
Sunbeam Indiranagar Shines in Academics, Arts, and Sports, Cementing Its Legacy of Holistic Education
Varanasi: Sunbeam Indiranagar, Varanasi, has emerged as a dynamic centre for academic excellence, cultural enrichment, and sporting achievements, reinforcing its commitment to holistic education. In a year marked by significant accomplishments, students and faculty have demonstrated a dedication to intellectual growth, creative expression, and leadership development, embodying the rich legacy of the Sunbeam Group.
The school’s approach extends beyond traditional academics, encouraging students to engage in parallel activities that nurture a well-rounded skill set. From literature festivals to classical dance championships, Sunbeam Indiranagar has provided students with platforms to explore, innovate, and excel.
Students had the opportunity to engage with global thought leaders through their participation in prestigious events such as the Jaipur Literature Festival and the Great Indian Learning Festival (GILF) at Daly College, organised by ScooNews. These experiences enabled them to explore contemporary literary and intellectual discussions, sharpening their analytical and creative abilities.
The performing arts department also made a mark with theatrical performances at Banaras Hindu University (BHU) and the Krishnamurti Foundation, under the guidance of renowned dramaturgist Mukherjee P.. The school’s commitment to developing critical thinking and communication skills was further reflected in students’ achievements in quizzes, creative writing, Olympiads, debates, and visual arts competitions, underscoring a culture of academic inquiry and artistic exploration.
Sunbeam Indiranagar’s focus on all-round development was evident in the State Level Kathak Championship, where students showcased their prowess in Indian classical dance. The school’s sporting achievements were equally impressive, with students excelling in the East Zone Skating Championship 2024 and the Open District Roller Championship 2024, securing both individual and team accolades. The school’s impact extends beyond student achievements, with its leadership being recognised for their visionary contributions to education. The Principal of Sunbeam Indiranagar was honoured with the Distinguished Educator for Future-Ready Skills award, securing All India Rank (AIR) 6 in the School Leader’s category by CENTA and receiving the Nari Shakti Sammaan for contributions towards empowering students through progressive learning methodologies.
Sunbeam Indiranagar’s standing as a leading educational institution was reaffirmed when it was ranked 5th among the Best Co-Ed Day Schools in Varanasi.
With its continued emphasis on holistic development, Sunbeam Indiranagar remains dedicated to shaping young minds, reinforcing its reputation as an institution that values learning in all its forms.
The Vanishing Dream of Teaching
Once upon a time, being a teacher was one of the most aspirational professions for children. Ask any five-year-old about their future career, and chances were high that “teacher” would be among the first responses. The classroom was their stage, their teacher—an idol. So what changes over the years?
By the time students reach high school, teaching is barely on their list of dream jobs. In a classroom of over 30 students, only one or two might express a desire to teach (a stat that deserves deeper analysis, but the trend is evident). The question is—why does the admiration for teachers fade?
And more importantly—how do we fix it?
One radical yet simple solution: Make every student teach once a month.
The Power Shift: From Passive Learning to Active Teaching
Imagine this—once a month, students step into their teacher’s shoes. They prepare a topic, conduct a lesson, handle questions, and even deal with distractions.
This isn’t about replacing teachers; it’s about allowing students to experience the magic and the challenge of teaching firsthand.
Why does this matter?
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Reigniting Respect for Teaching
Students often underestimate the skill and patience required to be an educator. By making them teach, they gain firsthand experience of the effort it takes to engage a classroom. It’s easy to complain about boring lectures—but what happens when they’re the ones standing at the front? -
Boosting Communication and Leadership Skills
Teaching isn’t just about delivering content; it’s about clarity, confidence, and connection. Students who teach regularly develop public speaking skills, empathy, and the ability to break down complex ideas—skills that are valuable in every profession. -
Making Learning More Engaging
Students teaching their peers can make the classroom dynamic. They tend to explain concepts in relatable ways, sometimes even better than teachers, because they understand their classmates’ thought processes. -
Creating a Pipeline of Future Educators
The biggest challenge in education today is the declining number of passionate teachers. If more students experience the joy of teaching early on, it could plant a seed—a realisation that teaching isn’t just about textbooks and tests; it’s about impact, mentorship, and shaping futures.
Breaking the Myth: “Teaching is Not a ‘Cool’ Career”
Somewhere between childhood admiration and teenage ambition, teaching stops being a “cool” career choice. Students idolise influencers, entrepreneurs, and tech wizards—but rarely educators.
But think about it—every great leader, scientist, or artist was shaped by a teacher. We need to change the narrative. Instead of framing teaching as a ‘fallback’ career, let’s reinforce its power and prestige.
And the best way to do that? Let students experience it themselves.
A Practical Model: How Schools Can Implement This
This idea isn’t just a thought experiment—it can be implemented with a simple framework:
- Rotation System: Once a month, selected students teach for a short segment of a lesson.
- Guidance from Teachers: Educators help them structure their lesson and anticipate challenges.
- Reflection Sessions: After teaching, students share their experiences—what worked, what didn’t, and how they felt in the teacher’s role.
- Recognition: Acknowledging student-teachers fosters motivation and a sense of achievement.
The Ultimate Question: What If…?
What if students fell in love with teaching again?
What if schools became a place where the best minds were eager to pass on knowledge—not just absorb it?
What if, a decade from now, classrooms weren’t struggling with a shortage of passionate teachers—but overflowing with them?
It starts with one simple idea: Let students teach.
Because sometimes, the best way to inspire future teachers is to let them be one today.
Education
IIT Guwahati Developing VR Metaverse for PM SHRI Schools—But is the Metaverse Still the Future?
The Indian Institute of Technology (IIT) Guwahati is set to develop India’s first VR-enabled metaverse platform for PM SHRI schools, transforming how students engage with complex subjects like mathematics, science, and social studies. The initiative, named “Gyandhara,” is being developed in collaboration with the Ministry of Science and Technology and the Department of Education, Assam Government and will be piloted in 56 PM SHRI Adarsh Vidyalayas across Assam later this year.
However, as India moves towards metaverse-driven education, a pressing question remains—is the metaverse still the future? Once touted as the next big thing in digital transformation, the metaverse has seen declining interest in several sectors globally. While education may provide a new space for its application, questions remain about its long-term sustainability.
The Gyandhara Metaverse is designed to bridge gaps in conceptual learning by creating interactive, immersive 3D environments where students can visualise complex topics in their local languages. The metaverse will use virtual reality (VR) technology to create a dynamic learning experience that goes beyond traditional methods like blackboards and textbooks.
Dr Keyur Sorathia, Associate Professor at IIT Guwahati and the project’s lead, explained that the initiative will help students develop creativity, critical thinking skills, and global collaboration opportunities.
“At Gyandhara, we are developing an educational metaverse that will provide students aged 13 to 18 with engaging, immersive learning experiences. Our goal is to create an interactive and dynamic learning environment that fosters deeper understanding and critical thinking,” Sorathia told PTI.
He further emphasised that the metaverse will eventually expand beyond Assam to cover schools across North East India and later to the rest of the country. The project aims to support students in classes 8 to 12, focusing on subjects that require high levels of visualisation and engagement.
“The idea is to transform how students engage with complex topics by creating a metaverse environment where lessons are delivered in local languages,” he added.
Can the Metaverse Survive Beyond the Hype?
While IIT Guwahati’s initiative is a significant leap in edtech, globally, the metaverse has faced setbacks. What was once projected to be the future of the internet, workspaces, gaming, and education has now struggled to maintain relevance.
A 2024 report by EM360 Tech highlighted how Meta (formerly Facebook), which had invested billions in the metaverse, failed to gain mainstream adoption. The company’s ambitious Horizon Worlds platform, designed to bring people into virtual spaces, fell short of its expected user engagement. Even Microsoft, Disney, and other tech giants quietly scaled back their metaverse projects, pivoting towards more practical AI-driven applications.
A key reason behind this decline is high costs, lack of consumer adoption, and unclear monetisation models. The educational sector, however, remains an area where the metaverse could still thrive, as VR-based learning platforms provide interactive experiences that traditional teaching methods cannot replicate.
Experts believe that while corporate-driven metaverse applications are shrinking, education, healthcare, and industrial training may keep the concept alive. India’s adoption of VR-based learning through initiatives like Gyandhara could provide a real-world use case for the metaverse, ensuring its continued development despite its waning popularity in other sectors.
If Gyandhara succeeds, it could revolutionise learning in India, making STEM subjects more accessible and engaging. However, challenges remain, including:
- Infrastructure gaps: Not all schools have access to high-speed internet and VR-compatible hardware.
- Teacher training: Educators must be equipped to integrate VR tools effectively into the curriculum.
- Affordability: VR technology remains expensive; scaling up across public schools could be financially challenging.
Despite these obstacles, India’s willingness to explore metaverse-based education signals a strong commitment to digital transformation. Whether the metaverse remains the future of education or becomes another tech trend that fades away will depend on the success of projects like Gyandhara and their ability to deliver real learning outcomes.
New Delhi, 12 March 2025: Rajya Sabha member Sudha Murty has called for a mandatory training and examination system for teachers every three years, emphasising that continuous learning is crucial to improving the quality of education. Speaking during a discussion on the working of the Ministry of Education, Murty underscored that teachers are the backbone of the education system, and without their growth, no infrastructural investment in schools can bring true progress.
Murty highlighted that technology and teaching methodologies are constantly evolving, and educators need to stay updated to deliver high-quality education. She pointed out that while teachers undergo training sessions, there is no system in place to assess their learning through examinations.
“Teachers, once they pass their BA, MA, or even PhD, enter the education system, but after that, they do not take any exams until retirement. This should not happen. Every three years, they should undergo training and be tested on new techniques or knowledge. Otherwise, there will be no improvement,” Murty asserted.
She added that being a good teacher requires dedication, constant learning, and effort. “If you want to be a good teacher, there is a price for that. The price is not money, but good training and examinations,” she said.
Murty’s proposal found support from NCP-SCP member Fauzia Khan, who pointed out the gap between the government’s promises and its actual actions. She expressed concern over the declining education budget, stating that while the National Education Policy (NEP) 2020 envisions 6% of GDP for education, the government’s allocation has dropped from 3.8% in 2015-16 to 2.5% in 2025-26.
Khan also criticised the lack of funding for early childhood education, highlighting that three lakh schools across India remain ungoverned. BSP member Ramji stressed the need for regulating online education, noting that children are increasingly exposed to age-inappropriate content. Meanwhile, CPI member Sandosh Kumar P opposed the imposition of Hindi through the NEP, arguing that all Indian languages must be treated equally.
“All languages are national languages. You won’t find the term ‘regional language’ in the Constitution. Malayalam, Telugu, Oriya, Tamil—every language must be respected,” he stated.
JD(U) MP Sanjay Kumar Jha reinforced that language has never been a divisive factor in India, while CPI(M) leader John Brittas called for education to be returned to the state list, reversing the constitutional amendment made during the Emergency.
Murty’s proposal aligns with global best practices, where teacher certification renewals, periodic assessments, and ongoing professional development ensure that educators remain well-equipped to handle evolving classroom challenges.
Jaipur, 9 March 2025: As a crucial step to address the challenges faced by students and curb rising suicides in coaching hubs, the Rajasthan Cabinet has approved the Rajasthan Coaching Centre Control and Regulation Bill 2025. The bill aims to regulate coaching institutes across the state, ensuring structured policies to safeguard student welfare and mental health. Additionally, the cabinet has given the nod to the Rajasthan Skill Policy 2025, focusing on upskilling youth, reskilling workers, and fostering entrepreneurship to enhance employment opportunities.
Tackling Student Suicides in Kota
The decision comes at a time when Rajasthan, particularly Kota—the country’s coaching capital—has witnessed an alarming surge in student suicides. Last year alone, 17 students died by suicide in the city, while in 2023, the number was 23. The most recent case involved 18-year-old NEET aspirant, Ankush Meena, who was found dead in his PG accommodation. His death, reportedly the seventh case in Kota this year, has reignited concerns about the intense pressure faced by students preparing for competitive exams.
Addressing the issue, parliamentary minister Jogaram Patel said, “Students sometimes commit suicide due to stress, which is unfortunate. We want them to study, compete, and succeed, but not at the cost of their mental health.” He added that the proposed bill will introduce strict regulations for coaching institutes, covering those with more than 50 students. Penalties and cancellation of registration will be enforced for institutions violating the new rules.
Rajasthan Skill Policy 2025: Addressing Employment Challenges
Alongside regulating coaching centres, the Rajasthan government has also introduced the Rajasthan Skill Policy 2025, a comprehensive strategy to bridge the skill gap among youth and create employment opportunities.
“There are around 20 lakh youth in Rajasthan who are employable but lack the right skills,” Patel said. “The government has committed to creating four lakh jobs in five years, and through the right skill programmes, we want young people to contribute to the state’s development.”
This initiative aims to equip students with industry-relevant skills, promote entrepreneurship, and ensure that graduates are job-ready, reducing dependency on competitive exams as the sole career pathway.
Urgent Need for Change in Student Welfare Policies
The rise in student suicides in Kota and across India highlights the urgent need for systemic reforms in the education sector. While coaching centres play a vital role in helping students prepare for competitive exams, the immense academic pressure, isolation, and lack of emotional support are pushing many to breaking point.
The new regulation in Rajasthan is a step towards accountability—ensuring that coaching institutes prioritise student well-being alongside academic success. However, mental health awareness, counselling services, and alternative career pathways must also be actively promoted to change the toxic culture of extreme academic pressure.
With India striving for educational excellence, the nation must not overlook the mental and emotional well-being of its students. The Rajasthan Coaching Centre Control and Regulation Bill is a welcome move, but its implementation and enforcement will determine its true impact in preventing further tragedies.
The debate around smartphones in schools has gained fresh momentum following a Delhi High Court ruling that a complete ban on smartphones for students is “undesirable and unworkable”. This decision aligns with the evolving global discourse on whether restricting mobile phones in schools improves learning outcomes or stifles digital literacy. While concerns around screen addiction, cyberbullying, and distractions in classrooms remain valid, an outright ban may deny students access to essential learning tools, safety, and connectivity.
With 79 education systems worldwide banning smartphone use in schools by the end of 2024 (UNESCO Global Education Monitoring Report, 2025), India now faces the challenge of formulating balanced policies that regulate smartphone use while ensuring digital inclusivity and responsible online behaviour.
Delhi HC: Ban is “Undesirable and Unworkable”
The Delhi High Court, in its February 28 ruling, acknowledged both the harmful and beneficial aspects of smartphone usage in schools. While the indiscriminate use of phones can impact student focus, expose them to cyber risks, and encourage excessive social media engagement, the court recognised that smartphones serve crucial purposes, such as:
- Ensuring safety and coordination between parents and children
- Providing access to educational resources, research tools, and digital learning platforms
- Enhancing student engagement through AI-based and gamified learning apps
Instead of a blanket ban, the court proposed regulated use, allowing schools to create structured policies for monitoring smartphone usage while keeping students informed about digital well-being, online etiquette, and responsible internet use.
The Court’s Guidelines on Smartphone Use in Schools:
- Schools must educate students on responsible online behaviour and ethical smartphone use
- Students should be counselled on the risks of excessive screen time, social media anxiety, and cyberbullying
- Where possible, students may deposit smartphones upon entering school and retrieve them at home time
- Classroom use must be prohibited, and camera/recording functions should be disabled in common areas and school vehicles
- The policy should be developed with input from educators, parents, and digital safety experts
The Central Board of Secondary Education (CBSE) and Delhi’s Directorate of Education have been directed to formulate revised guidelines based on the ruling.
The Global Perspective: Countries Banning Smartphones in Schools
According to the UNESCO Global Education Monitoring Report (2025), a growing number of education systems worldwide are implementing strict regulations on smartphone usage in schools. As of 2024, 79 education systems (40%) had introduced bans in some form.
- China: Schools in Zhengzhou require written parental consent to use smartphones for academic purposes.
- France: A “digital break” policy was introduced in lower secondary schools to complement existing phone bans.
- Australia & Spain: Some regions have imposed strict bans, while others allow individual schools to draft their own regulations.
- United States: 20 out of 50 states have enacted restrictions, with some allowing exceptions for students requiring learning accommodations.
Despite these regulations, UNESCO’s report warns against over-restricting smartphone use, arguing that technology should only be banned if it disrupts learning and does not support educational outcomes.
The Learning vs. Distraction Debate
The 2023 GEM Report cited research indicating that smartphone bans in countries like Belgium, Spain, and the UK improved learning outcomes, especially for struggling students. However, it also raised concerns about equity, stating that students must learn to navigate technology rather than be shielded from it entirely.
India has yet to implement a nationwide smartphone policy for schools, but many institutions have internal restrictions on mobile usage. While the Delhi High Court ruling offers guidance, a broader national discussion is required to strike the right balance between technological innovation and student well-being.
Who Stands to Lose if Smartphones Are Banned?
While privileged students may have alternative access to digital resources at home, a complete ban on smartphones could disproportionately impact lower-income students who depend on mobile devices for online learning, research, and access to educational apps and AI-based tutoring tools. These devices also serve as gateways to government-led digital learning initiatives like DIKSHA and PM eVidya, as well as crucial resources for career counselling, scholarships, and college applications. Eliminating smartphone access in schools could further widen the digital divide, hindering India’s goal of building a digitally literate workforce at a time when technology-driven skills are becoming essential in global job markets.
Why Smartphones Are Essential in Education?
1. Safety and Connectivity
In an unpredictable world, smartphones provide a crucial safety net for students and parents. Real-time communication ensures students can report emergencies, navigate transport routes, and stay connected with family.
2. Digital Learning and AI-Based Education
With the rise of AI-driven education, smartphones serve as gateways to:
- AI-powered tutoring platforms that personalise learning experiences
- Online courses, coding platforms, and gamified STEM learning
- Language-learning apps and digital libraries
3. Encouraging Self-Directed Learning
Apps like Coursera, Udemy, and LinkedIn Learning allow students to acquire real-world skills beyond traditional textbooks, preparing them for 21st-century careers.
4. Bridging the Digital Divide
For students from rural and underserved areas, smartphones may be their only means of accessing quality educational resources, bridging the gap between privileged urban learners and those in resource-limited settings.
5. Future-Ready Skills
The Delhi High Court’s emphasis on digital literacy is crucial—students must be taught not just how to use technology, but how to use it responsibly. Schools should integrate:
- Workshops on cyber safety and responsible social media use
- AI and coding bootcamps to prepare students for future careers
- Digital etiquette lessons to ensure ethical online behaviour
Aim for Balanced Smartphone Policies
As India moves towards Viksit Bharat 2047, its policies on technology in education will shape how well students adapt to the future. Instead of outright bans, schools must:
✅ Develop structured smartphone use policies in consultation with educators, parents, and digital experts.
✅ Educate students on ethical digital use, cyber safety, and screen-time management.
✅ Allow controlled use of smartphones for educational purposes while restricting recreational distractions.
Hence, India must find a middle ground—A well-balanced policy will ensure that students benefit from digital learning tools while minimising the risks of excessive screen time and online distractions.
Education
Stonehill International School Students Shine in Spectacular Performance of In the Heights
Bangalore– The stage at Bangalore International Centre came alive as students from Stonehill International School, Bangalore, delivered a stunning performance of In the Heights, a Tony Award-winning musical by Lin-Manuel Miranda. The production, which ran from 27th February to 1st March, showcased the immense talent and dedication of the school’s middle and high school students, reinforcing Stonehill’s commitment to fostering the performing arts.
The school’s annual musical production provides students with a professional platform to display their acting, singing, and creative skills before a large and diverse audience. This year’s high-energy performance blended hip-hop, salsa, merengue, and soul to bring to life the vibrant Latino community of Washington Heights, New York City. The story follows Usnavi, a bodega owner with dreams of returning to the Dominican Republic, alongside his neighbors as they navigate love, ambition, and identity, all set against the backdrop of a changing community.
The production was the culmination of six months of rigorous rehearsals, late-night practices, and weekend sessions, with students working tirelessly to ensure a seamless performance. Joe Lumsden, Head of School, Stonehill International School, commended their efforts, stating:
“The Stonehill musical production this year was stunning. Our students worked on this production for six months, giving up their evenings and weekends to ensure that the show was as professional as possible. All members of the crew and cast can be immensely proud of the performance that they put on. The audience absolutely loved it.”
Adding to the immersive theatrical experience was a realistic set, designed by students and teachers, that transformed the stage into a bustling New York high street, complete with candy shops and boutique salons. The meticulous attention to detail extended to costumes, props, lighting, makeup, choreography, and music, all conceptualized and executed in-house by the students and faculty.
The production was directed by Jason Gallant, a faculty member at Stonehill International School with an extensive background in theatre. Trained in dance and having performed in theatre from a young age, Gallant has used performance arts as a tool for education. Reflecting on the play’s significance for an international school, he shared: “As an international teacher, I feel In the Heights is a perfect choice for this year’s production. It is a story about finding a sense of belonging and creating a community wherever one is—something the diverse student body at Stonehill can truly relate to.”
Gallant, who initially worked as a music and drama programmer at a summer camp for children with physical disabilities, now actively encourages his students to explore drama as a means of building confidence and collaboration skills.
The three-day showcase received resounding applause, with audiences appreciating the passion, professionalism, and storytelling brought to life by the young performers. Stonehill International School’s commitment to the arts continues to empower students to explore creative expression and cultural storytelling, making their annual musical production a highlight of the school’s cultural calendar.
New Delhi, 3rd March 2025: Hello Kids, one of India’s largest preschool chains, has reached a significant milestone by expanding to 1,000 centres across India and Bangladesh. With an ambitious roadmap ahead, the brand now targets 2,000 centres within the next three years, aiming to provide early childhood education to over 100,000 students by 2028.
Predominantly established in Bangalore and Hyderabad, Hello Kids is now gearing up to expand its presence across northern and western India, further strengthening its position in the preschool segment.
Founded in 2005 by Pritam Kumar Agrawal, Hello Kids began as a single preschool in Bangalore. Over the years, the brand has grown into a widespread network, largely credited to its no-royalty franchise model. The chain’s affordable and accessible approach to early learning has made it a preferred choice for parents and educators alike.
Mr. Agrawal, who hails from a small village, faced numerous challenges while establishing Hello Kids. From managing daily operations to personally driving school vans, he worked hands-on to understand the intricacies of running a credible preschool. His efforts gained further momentum when his wife, Sunita Jain, a software engineer, joined him in the venture. Together, they leveraged franchising to scale the business, making Hello Kids India’s first no-royalty model preschool chain.
“From humble beginnings to becoming a household name in early childhood education, Hello Kids has always focused on making preschools affordable while providing the best learning environment for young minds. Our goal is to reach 2,000 centres by 2028 while staying committed to excellence in early learning,” said Pritam Kumar Agrawal, Founder & Director of Hello Kids.
Over the years, Hello Kids has garnered multiple accolades for its contribution to early childhood education. The brand was named India’s Most Respected Childhood Education Brand 2022-23 by Education World and was also awarded Leading Preschool Chain at the Elets World Education Summit 2022.
“At Hello Kids, we believe in nurturing young minds with innovative learning experiences. Our goal has always been to make high-quality preschool education accessible to every child. As we expand further, we remain committed to providing a safe, engaging, and stimulating environment for early learners, ensuring they build a strong foundation for the future,” added Sunita Jain, Director & CEO of Hello Kids.
A major factor behind Hello Kids’ rapid expansion has been its comprehensive training and support system for franchise partners. The company provides training in curriculum development, teaching methodologies, marketing strategies, social media engagement, parent counseling, and admission handling.
Academic training sessions focus on phonics, Montessori techniques, STEM education, and social behaviour development—all crucial elements for early childhood development.
The Hello Kids curriculum aligns with India’s New Education Policy (NEP) 2020, integrating digital learning tools such as Virtual Reality kits, digital slates, and talking pens to enhance student engagement. The brand also ensures child safety with CCTV-monitored classrooms, a hygienic environment, and experienced educators.
With a strong foundation in early learning, a commitment to innovation, and an ambitious expansion plan, Hello Kids is poised to reshape the preschool landscape in India in the coming years.
On February 27, 2025, former NASA astronaut Mike Massimino visited PM SHRI Kendriya Vidyalaya in New Delhi, where he engaged with students in an interactive session. During his visit, he also explored the school’s advanced facilities, including the AR-VR Lab, Atal Tinkering Lab, and language lab.
While interacting with the students, Mr. Massimino praised India’s Chandrayaan-3 mission, emphasizing its significance not just for India but for the global space community. He highlighted the challenges of landing on the Moon’s South Pole and how this achievement could provide key insights into water sources essential for habitation. Additionally, he underscored the importance of international collaboration in future space programs.
Mr. Massimino shared how a movie based on 7 astronauts inspired him to become an astronaut. Engaging with the students, he answered their questions about space exploration, the kind of food they had during their space trips, etc. Recounting his personal experiences, he described how he adapted to zero gravity in space and elaborated on their sleeping arrangements, consoles to work, etc. Students were also curious about AI’s role in space exploration. In response, he explained that AI would streamline the processes, making them more efficient, cost-effective, and safe. Concluding his interaction, he advised students on the subjects and skills they should pursue if they aspire to a career in space exploration.
During the event, students asked several questions about the challenges of pursuing a career as an astronaut and the key subjects essential for their preparation. Mr. Massimino emphasized the importance of exploring various fields, including soil sciences and marine biology. His practical and insightful answers left the students excited and deeply inspired. They also asked him about the most challenging project he worked on at NASA and whether human habitation on Mars would be possible in the near future. He explained that while living on the Moon could become a reality soon, settling on Mars would take longer due to the technological challenges that still need to be overcome.
Mr. Mike Massimino, a former NASA astronaut, is a professor of mechanical engineering at Columbia University and the senior advisor for space programs at the Intrepid Sea, Air & Space Museum. He received a BS from Columbia University, and MS degrees in mechanical engineering and in technology and policy, as well as a PhD in mechanical engineering, from the Massachusetts Institute of Technology.
After working as an engineer at IBM, NASA, and McDonnell Douglas Aerospace, along with academic appointments at Rice University and at the Georgia Institute of Technology, he was selected as an astronaut by NASA in 1996, and is the veteran of two space flights, the fourth and fifth Hubble Space Telescope servicing missions in 2002 and 2009. Mike has a team record for the number of hours spacewalking in a single space shuttle mission, and he was also the first person to tweet from space. During his NASA career he received two NASA Space Flight Medals, the NASA Distinguished Service Medal, the American Astronautical Society’s Flight Achievement Award, and the Star of Italian Solidarity.
He is the Senior Adviser for Space Programs at the Intrepid Sea, Air & Space Museum in New York City. He is also a professor in Columbia University’s engineering school, The Fu Foundation School of Engineering and Applied Science.
Also present at the programme were Shri Somit Shrivastava, Joint Commissioner (Pers); Shri B.K. Behra, Deputy Commissioner (Academics) KVS HQ; Shri S.S. Chauhan, Deputy Commissioner, KVS Delhi Region; Shri G.S. Pandey and Shri K.C. Meena, Assistant Commissioner, Delhi Region; Shri V.K. Mathpal, Principal KV No.2, Delhi Cantonment; and others.
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