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NEED OF THE HOUR: Focused Branding & Marketing in Ed Institutes

Ammara Habib writes on focused branding and marketing in ed institutes being the need of the hour.

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From my extensive experience of interacting with over 350 premium schools across the Indian subcontinent, I have learnt a couple of things that have largely influenced my opinion. Every school is unique in what it has to offer. Between curricular, co-curricular and extra-curricular offerings, parents are quite literally spoilt for choice when it comes to selecting the right school for their ward.

According to India’s 2018 Education Report, the country has over 1.4 million schools educating 200 million students. The schools include premium, budget and government schools, which cater to students from all socio-economic classes. Of these schools, only 23.8% belong to the private sector aggregating to 349,412 schools. The pressure on parents only increases with the realisation that choosing a school is going to have a lifelong impact on the child. The question isn’t about if they should invest; the question is where they should invest.

The questions that strike parents when it comes to making the big decision are obvious. However, what’s not obvious is where do parents find answers to these questions; and equally important is how do you, as a school, answer these questions?

With the advent of technology, all it takes for a parent to review a school and form perception is one simple Google search; which has the potential to greatly influence their decision whether to associate with your school. So, my question to you is – How can you ensure that this search throws up results that put your school in the best light? How can you ensure organically that your school pops up as one of the top ten suggested by any search engine and for the right reasons?

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Here’s where your school’s branding and marketing will play a key role…

Technology driven content consumption has made it imperative that schools invest in building their brand and marketing it well. Many schools are waking up to the reality that branding goes beyond a well-crafted logo and a caller tune that plays the school song. Likewise, marketing also goes beyond just having active social media pages. The world has expanded multiple folds, thanks to the ever expanding reach and effect of social media. In my opinion, a strong branding and marketing strategy has the power to increase your school’s recall, associate a positive emotional response with the brand name along with increasing the brand reputation. While the easiest way to achieve this is by emulating a big brand, it is worth getting a clarity on what you want to communicate and who it is meant for. This can be arrived at by asking two key questions; who am I and who do I want to be, as your journey from where you are to where you would like to reach will be facilitated by your branding and marketing strategy born out of these questions.

The strategy thus arrived at should then encapsulate your core values as an institution. Your brand story should be narrated in a way, that the mission and vision statement should speak through the social media campaigns, your school’s strengths and your passion as an educator should be crafted and portrayed creatively onto your social media pages. This will help your school set itself apart from other schools in the city or region. All other key aspects of your school like faculty, students, management and alumni should be paid equal importance in the marketing campaigns as they are the pillars that will create a sense of belief and trust in the minds of parents. After all, a school is much more than a shiny building and expansive facilities like library, computer lab, swimming pool etc.
It is also interesting to note that despite the popular opinion that traditional advertising is on its way to extinction, newspaper, hoardings, television, etc. have a reasonable reach and cannot be discounted. In fact, print media still carries a very high trust quotient and can be very helpful in creating the right perception in the minds of the readers.

Before I sign off, I would like to leave you with some food for thought – How do you use your school’s social media? Do you use it strategically to drive home certain key messages that align with your key values? Or do you use it trivially to announce the regular updates? Do send in your replies at [email protected]

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CBSE to Introduce Two-Level Structure for Science and Social Science in Classes 9 and 10 by 2026

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The Central Board of Secondary Education (CBSE) is set to introduce a two-level structure for Science and Social Science subjects in Classes 9 and 10, starting from the 2026–2027 academic session. This move follows the successful implementation of two-level mathematics examinations—Standard and Basic—for Class 10 students in the 2019–2020 session.

The decision aligns with the National Education Policy (NEP) 2020, which advocates offering subjects at varying difficulty levels to reduce academic pressure and counter the coaching culture. The proposed structure aims to give students the option to study some subjects at a higher level while taking others at a standard level.

Key Details of the Plan

According to Hindustan Times, the CBSE curriculum council has already approved the proposal, and final approval from the Board’s governing body is awaited. The initiative seeks to empower students who demonstrate an aptitude for Science and Social Science to study these subjects in greater depth before transitioning to Class 11.

For Mathematics, which currently offers two levels, the syllabus remains the same for both Standard and Basic levels, but the difficulty and format of the question papers differ. A similar approach is likely for Science and Social Science, although details are yet to be finalised. Advanced-level students may be provided with supplementary learning resources, alternative textbooks, or the same textbooks with additional challenges and problems.

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Implementation Framework

The implementation of this two-tier system depends on the development of updated textbooks by the National Council of Educational Research and Training (NCERT). As part of the ongoing curriculum reform under NEP 2020, the NCERT has already released new textbooks for Classes 1, 2, 3, and 6, with materials for Classes 4, 5, 7, and 8 expected in the 2025–2026 academic year. Education Minister Dharmendra Pradhan has indicated that all updated textbooks are likely to be available by January 2026.

Students will likely have a window to choose between the standard and advanced levels and may be allowed to switch within a stipulated timeframe. The advanced level could include longer study hours and distinct question papers for Board examinations.

By offering this flexibility, the CBSE aims to provide students with opportunities tailored to their abilities, enabling them to excel academically without undue stress.

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Jaipur History Festival 2024: India’s Biggest History Festival Returns with a Unique Focus on Financial Literacy and Folk Arts

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Image- Jaipur History Festival 2023 Highlights

The Jaipur History Festival (JHF), an annual event organised by the Maharaja Sawai Man Singh II Museum Trust, is set to host its 2024 edition from 3rd to 6th December at the iconic City Palace in Jaipur. Established in 2017, the JHF has become a flagship event in India’s cultural calendar, earning widespread recognition from educational institutions, policymakers, and media alike. This year’s theme, “Financial Literacy Through Folk Arts,” promises an engaging blend of tradition and modernity, offering innovative learning experiences for over 10,000 students and educators.

A Groundbreaking Theme: Financial Literacy Through Folk Tales

The 2024 festival theme uniquely integrates financial literacy into education through the rich tradition of Indian and global folk tales. Stories from the Panchatantra, Jataka tales, Akbar-Birbal, Sheikh Chilli, Mulla Nasruddin, Tenali Rama, and Munshi Premchand’s literary classics will serve as mediums to impart essential financial skills. Lessons on budgeting, saving, and understanding the distinction between needs and wants will be creatively woven into folk art performances, ensuring that students grasp these critical concepts in an engaging, memorable way.

Aligned with the National Education Policy (NEP) 2020, this initiative emphasises values-based education while nurturing practical skills like wealth management and fraud prevention. The programme targets primary and secondary school students, fostering early financial literacy to help shape a generation of financially savvy individuals.

Festival Highlights

The four-day festival will feature a diverse array of performances, workshops, and exhibitions, including:

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  1. Plays based on Munshi Premchand’s works like Nirmala, Kafan, and Gaban.
  2. Traditional art forms such as Dastan-e-Goi, Kathak recitals, and Rajasthani folk dances.
  3. Live music performances in Hindi, Marwari, and English, focusing on financial literacy themes.
  4. Craft workshops and installations, including kites, puppets, Kalighat paintings, and paper mache models.
  5. Interactive exhibits, such as Rashmi Rath (E-Car), bioscopes, and Jantar Mantar sundial paper models.
  6. Workshops on modern educational tools like AI-powered graphic generation and business plan incubation.

Morning cultural programmes will be followed by exhibitions and craft workshops, creating a holistic learning environment for attendees.

National Reach and Global Aspirations

The Jaipur History Festival 2024 will welcome participation from over 120 schools nationwide. Following the grand success of previous editions, this year’s festival aims to expand its footprint by hosting sessions in prominent educational hubs like Gurgaon, Delhi, Mumbai, and Jammu.

The Legacy of JHF

Since its inception, the Jaipur History Festival has aimed to revolutionise traditional education through experiential learning and cultural immersion. Themes from previous years have ranged from Gandhi’s Rivers of India to “Phad Se Padh,” focusing on Rajasthan’s Phad paintings. In 2023, the festival celebrated the “International Year of Millets,” showcasing the intersection of cultural heritage and global sustainability efforts.

With its steadfast commitment to innovation and inclusivity, JHF 2024 promises to be a transformative experience, inspiring educators, students, and parents to rethink the way history and life skills are taught in schools.

Looking Ahead

As India’s largest history festival, JHF exemplifies how education can be both meaningful and engaging. By merging traditional folk arts with contemporary financial literacy, the festival not only preserves cultural heritage but also equips students with life skills essential for the modern world.

This year’s edition is poised to set a new benchmark in interdisciplinary education, fostering creativity, critical thinking, and a deeper appreciation for India’s diverse cultural tapestry.

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What Does the Future Look Like for World Education?

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Image Credits: Pexels/Tara Winstead

As political changes loom over the US education system, particularly with President-elect Donald Trump’s proposed dismantling of the Department of Education, questions arise about the ripple effects such reforms could have on global education, including in India and other parts of Asia. Historically, American education policies and practices have served as benchmarks for many countries, influencing curriculums, teaching methodologies, and educational reforms. This article explores how these proposed changes might shape the future of education worldwide.

Historical Impact of American Educational Practices

The influence of the United States on global education is well-documented. For instance, in the mid-20th century, the US pushed for science and mathematics education reforms after the Soviet Union launched Sputnik. This emphasis on STEM (Science, Technology, Engineering, and Mathematics) was mirrored in several nations, including India, which began integrating more technical education in schools. Similarly, the US-led push for standardised testing during the No Child Left Behind era inspired similar measures in Asia, where countries like China and India adopted rigorous assessment frameworks.

The idea of universal education access and inclusivity, championed in the US, has also resonated globally. The implementation of the Individuals with Disabilities Education Act (IDEA) in 1975 influenced India’s Rights of Persons with Disabilities Act, 2016, and similar policies across Asia. Therefore, if the US dismantles its Department of Education, transferring responsibilities to states, the resulting decentralised model may have implications for nations seeking inspiration from American education.

Comparing Trump’s Proposals with NEP 2020

Trump’s Agenda47 proposes greater parental control, cutting funding for initiatives deemed ideologically inappropriate, and emphasising local governance of education. While these ideas are specific to American politics, some parallels can be drawn with India’s National Education Policy (NEP) 2020.

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NEP 2020 focuses on empowering schools and teachers to create tailored curriculums that meet local needs. Like Trump’s proposal to return control to states, NEP advocates for decentralisation, urging state boards and local authorities to implement flexible frameworks. However, the alignment ends here. NEP promotes inclusivity and modernisation, championing universal access to quality education and focusing on critical areas such as digital learning, skills-based education, and early childhood care.

In contrast, Trump’s proposals seem to focus more on limiting federal oversight and reducing regulations, which could result in inequitable access to resources—a stark difference from NEP’s vision of equity and inclusion. If the US adopts a more state-driven approach, India and other nations might evaluate its outcomes, particularly in balancing local autonomy with national educational standards.

A Roadmap for Global Education

The future of global education hinges on addressing universal challenges, including accessibility, inclusivity, and adaptability. Nations worldwide, including the US and India, are grappling with how best to integrate technology, emphasise STEM education, and prepare students for a rapidly evolving workforce.

A decentralised system, as envisioned by Trump, may encourage innovation and localised solutions but risks widening disparities. Conversely, global education roadmaps like UNESCO’s Sustainable Development Goals (SDG 4) advocate for inclusive, equitable, and quality education as a shared responsibility. In this regard, NEP 2020 aligns more closely with global goals than Trump’s vision, which focuses on reducing federal intervention.

If the US moves forward with dismantling the Department of Education, it will be crucial to observe whether this decentralisation fosters innovation or exacerbates inequalities. For countries like India, which are already navigating local governance in education, the American experience could serve as both a cautionary tale and a potential source of inspiration.

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Hence, the relationship between American education policy and global education is undeniable. As the US contemplates radical changes, the impact on its own students and the broader world remains uncertain. For countries like India, which have often looked to the US as an educational blueprint, these developments offer lessons in balancing local autonomy with equitable access to quality education.

This unfolding story raises essential questions about the shared vision for education in 2025 and beyond. The world will be watching to see whether the US remains a pioneer or takes a step back from its global leadership in education.

 

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ICAI and CBSE Join Hands to Promote Commerce-Based Skill Courses in Schools

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MoU between ICAI and CBSE

In a significant step towards enhancing the skill development ecosystem in education, the Institute of Chartered Accountants of India (ICAI) and the Central Board of Secondary Education (CBSE) signed a Memorandum of Understanding (MoU) on 21 November 2024 in Bhubaneswar, Odisha. This collaboration aims to introduce and promote commerce-focused skill courses, particularly in the banking, financial services, and insurance (BFSI) sector, to boost students’ employability and career readiness.

The ICAI, through its Committee on Career Counselling, will contribute its expertise in curriculum design, syllabus development, study materials, and training modules. Additionally, the organisation will play an active role in career guidance initiatives, participating in workshops and training programmes organised by CBSE.

Addressing the importance of the partnership, ICAI President CA Ranjeet Kumar Agarwal stated, “The signing of this MoU with the CBSE is a significant step towards enhancing the skill development ecosystem for students across the country. Through this collaboration, ICAI aims to promote commerce-based skill courses and ensure that students are equipped with relevant, industry-aligned competencies. This partnership reflects our commitment to bridging the gap between academic learning and professional requirements, and we are confident that it will open new avenues for students to pursue rewarding careers in accountancy and finance.”

The collaboration will also focus on raising awareness about career opportunities in accountancy and related fields, aligning educational frameworks with the evolving demands of the job market. CBSE and ICAI plan to conduct awareness programmes for principals, teachers, and school management teams in CBSE-affiliated schools across India. These programmes will highlight the importance of BFSI-related skill courses and their potential to enhance students’ career trajectories.

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As part of this initiative, CBSE will organise capacity-building initiatives to upskill teachers in commerce-related subjects, ensuring they are well-equipped to deliver specialised courses effectively.

ICAI has already established similar collaborations with 85 universities, colleges, and educational institutions to promote academic excellence, research, and knowledge exchange. According to The Indian Express, these initiatives aim to create a workforce equipped to meet the challenges of a modern, dynamic economy.

This partnership underscores a growing commitment to aligning education with industry needs, preparing students for thriving careers in commerce and finance.

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When Education Suffocates: A Reflection on Pollution and Hypocrisy

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The image is generated using AI

Winter in North India no longer carries the gentle chill of nostalgia. Instead, it drifts in cloaked in smog, acrid pollution, and despair. Each year, as the air quality index (AQI) hits catastrophic levels, the nation seems trapped in a vicious cycle of reactive measures and inadequate solutions. Schools close their doors, children are forced into online classes, and life is put on pause—all while the question looms: are these measures too little, too late?

This week, Delhi and its neighbouring states plunged into yet another public health emergency. The AQI in the capital breached the “severe plus” category, with readings of over 500 in certain areas—levels that are equivalent to smoking 49 cigarettes in a single day. For context, smoking in Bangalore’s air, while not healthy, is currently considered healthier than simply breathing in Delhi.

{Image- Jammu, Wednesday, Nov. 20, 2024. (PTI)}

Amid this crisis, schools and universities have been forced to shift to online classes yet again. The Supreme Court has intervened, universities like Jamia Millia Islamia and Delhi University have issued notifications, and government schools have suspended physical classes. These decisions, though necessary, feel more like desperate attempts to contain the damage rather than addressing the root cause of the crisis.

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As educators, policymakers, and parents, aren’t we hypocritical? We preach yoga, mindfulness, and physical wellness to our children while they breathe in air laden with PM2.5 and PM10 particles—air that clogs their lungs and hinders their growth. We promote “wellness periods” in schools and discuss the importance of holistic development, yet we do nothing to ensure that the very environment they live in supports their health and well-being.

Every child has the right to a safe and nurturing space to learn and grow, but what are we truly offering them? Masks, air purifiers, and lessons on resilience—tools to survive rather than thrive. What kind of childhood is this, where outdoor play becomes a luxury and clean air a distant dream?

The scientific community has repeatedly warned about the devastating impacts of prolonged exposure to polluted air, particularly on children. Their developing lungs are more susceptible to damage from particulate matter, which can lead to chronic respiratory diseases, reduced lung function, and an increased risk of cardiovascular conditions later in life. A study by the Lancet Commission on Pollution and Health estimates that pollution caused nine million premature deaths worldwide in 2019, with air pollution being the primary culprit.

In India, the numbers are staggering. Children exposed to high levels of air pollution are more likely to suffer from asthma, cognitive impairments, and even stunted growth. Beyond the physical toll, the psychological impact is equally alarming. Living in a constant state of environmental crisis breeds anxiety, stress, and a diminished sense of safety—all of which are detrimental to their overall development.

The Return to Online Classes: A Missed Opportunity

If air pollution is to be the “new normal” in North India’s winters, then why have we abandoned online education so completely? The pandemic forced us into virtual classrooms, but as soon as the immediate threat subsided, the system was discarded without much thought to its long-term utility. Teachers, untrained and unprepared, are now expected to conduct meaningful lessons online, while students struggle to adapt to an environment that they haven’t engaged with meaningfully since 2022.

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This raises an important question: should online education remain a part of our academic framework, even when circumstances don’t demand it? Incorporating regular online classes—perhaps one day a month—could help students and teachers stay familiar with the format. It could also serve as a contingency plan for emergencies like the current pollution crisis, ensuring continuity in learning without the chaos of sudden shifts.

Moreover, training teachers to connect with students effectively in virtual environments is crucial. Simply moving the classroom to a screen is not enough. Teachers need tools, strategies, and support to create engaging and impactful lessons. Without this, online education remains a hollow exercise, benefiting no one.

Every winter, the same questions resurface: why do we wait until the AQI crosses hazardous levels to act? Why do policies remain reactive rather than preventive? And most critically, why do we continue to normalise this situation for our children?

The blame lies not just with governments or industries but with society as a whole. From unchecked stubble burning in Punjab and Haryana to vehicular emissions in urban centres, the web of responsibility is vast and interconnected. Yet, year after year, the measures taken are temporary, insufficient, and often misplaced. We treat the symptoms, not the disease.

What kind of message are we sending to our children? That their health and future are expendable? That the environment they inherit will always be an afterthought? As the smog thickens and the world debates solutions, the reality for millions of children in North India is bleak. They will grow up breathing poison, and the long-term consequences are unimaginable.

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As I watch this crisis unfold, I am filled with a deep sense of worry for the children of today and tomorrow. What kind of world are we leaving for them to suffer in? If we don’t act now—boldly, decisively, and with genuine commitment—we risk condemning them to a lifetime of struggle in an environment that is hostile to their very existence.

The time for half-measures is over. We owe it to our children to build a future where they can breathe freely, dream fearlessly, and live fully. The question is, are we ready to rise to the challenge?

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Khan Academy Launches Khanmigo AI Tool for Teachers in India

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Khan Academy, the global nonprofit dedicated to providing free, world-class education, has launched its AI-powered tool, Khanmigo, free for all teachers in India. Starting this Children’s Day, educators can access this innovative teaching assistant at no cost, in both English and Hindi, through Khan Academy’s platform.

Khanmigo, designed to enhance both teacher productivity and student engagement, functions as an AI-powered teaching assistant and student tutor. By streamlining tasks like lesson preparation, generating curriculum-aligned assessments, and creating concise chapter summaries, Khanmigo allows teachers to focus on personalised learning experiences for their students.

Highlighting the importance of this initiative, Swati Vasudevan, Managing Director of Khan Academy India, shared:
“On this special occasion of Children’s Day, we’re thrilled to make Khanmigo available to all teachers across India at no cost. At Khan Academy, we believe teachers are the key to unlocking each child’s potential. By providing Khanmigo, we’re empowering educators to create impactful and tailored learning experiences. Our aim is to break down barriers to technology access, enabling teachers to inspire and support India’s children in achieving their full potential.”

Supported by Microsoft’s investment, Khanmigo is part of Khan Academy’s global rollout, now available in over 40 countries. Indian teachers can create an account on the Khan Academy platform to access this resource and benefit from its features, including interactive student tutoring and classroom management tools.

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Khan Academy also emphasises that the implementation of Khanmigo remains a work in progress. Teachers and students are encouraged to engage with the tool thoughtfully, fostering digital literacy, critical thinking, and responsible AI use.

This launch marks a significant milestone in Khan Academy’s mission to expand educational opportunities through technology, making quality resources accessible to educators and students across India.

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Guthli Ad Fest Day 1: A Grand Start at St. Xavier’s College, Mumbai

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The Guthli Ad Fest 2024 launched in spectacular fashion at the iconic St. Xavier’s College, Mumbai. Day 1 was filled with high-energy sessions, insightful discussions, and inspiring interactions. Kicking off the day, Pratish Nair introduced the vision behind Miles and Miles SoBA (School of Branding & Advertising), explaining how their collaborative approach blends creativity with empathy. Nair emphasised that their unique curriculum, which includes scuba diving and Himalayan trekking, aims to equip students with life skills that go beyond the traditional classroom, fostering resilience, teamwork, and self-awareness.

The event began with a warm welcome and inauguration, followed by a captivating tribute and a fireside chat featuring advertising legends Piyush Pandey, KV Sridhar, and Prasoon Pandey, moderated by Devaiah Bopanna. Their discussion shed light on their journeys, offering a rare glimpse into the minds behind India’s most iconic campaigns.

The day continued with Cyrus Broacha, the 90’s poster child of Indian advertising, delivering a light-hearted yet insightful session, followed by Tanya Nambiar’s presentation on how emotional bonds can be forged using the power of voice.

The afternoon saw Shirsha Thakurta delve into the art of visual storytelling, followed by a hands-on workshop led by Dr Prateesh R Nair, who demonstrated how advertising can be used as an engaging tool in classrooms. A panel discussion with Miles SoBA students and a thought-provoking session by Josy Paul on creativity in classrooms wrapped up the day.

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Day 2 promises even more excitement, with an Ad Acapella, fashion shows, excellence awards, and a lot of fun activities to look forward to. Stay tuned for more!

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Content and Language Integrated Learning (CLIL): A Synergistic Approach to Education

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Image Source- Pexels/Ivan Samkov

CLIL or Content and Language Integrated Learning is a relatively new and underutilised pedagogical approach to language learning. It is a generic term referring to the teaching of a curricular subject through a foreign language. The basis of CLIL is that the teaching-learning is carried out in a language that is not the mother tongue of the students. The end objective remains to learn the second language while the content is extracted through other subjects which the students already study as part of their curriculum. It is a dual-focused approach in which both the content and the language are learnt simultaneously.

The CLIL Methodology

The successful implementation of a CLIL programme relies on the collaboration between language teachers and content teachers. Each is an expert in his or her field, so they need to share both their respective ideologies and materials.

A content teacher is someone who teaches a subject — for example, biology, history, or art. This does not mean just teaching the subject in the English medium. These content teachers are not experts in language acquisition or pedagogy as they are experts only in their respective subjects. Content teachers also depend on the support of the language teacher to diffuse the elements of the language into their subject matter. Thus, both types of teachers have to work in close conjunction with one another to make CLIL successful.

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A language teacher is principally responsible for teaching English (or another language), but in the CLIL programme, he or she also supports the content teacher by introducing relevant vocabulary and functional language related to a given subject. This is a more powerful approach to learning a new language as it focuses on the authentic use of language rather than learning it through decontextualized content fragments, memorising grammar rules, or the cramming of curricular subjects.

Let us take the example of a history lesson. The content teacher explains the Civil Disobedience Movement through pictures, demonstrations, and using the textbook in English, and if necessary, the students’ first language. In parallel, the English language teacher might teach students the grammatical structures used for explaining the past tense (simple past, past progressive, and past perfect), the language to describe cause and effect (because of, due to, results in), and word forms (empire, emperor). In summation, the student has learnt both the concept of the Civil Disobedience Movement and can articulate or explain it using appropriate grammar and terminology.

The CLIL Framework

The framework of CLIL is based on the 4Cs i.e., Content (or the subject matter), Cognition (the process of learning and thinking), Communication (the process of interacting and using the language), and Culture (developing an understanding of the language). So, CLIL teaching is not only a matter of learning how to teach both content and language, but also how to integrate them. In this aspect, it is very different from immersion or content-based instruction techniques of language acquisition as it emphasises the need to harmonise language and content-based learning rather than prioritising one over the other.

According to Marsh et al. (2001), students cannot improve their content knowledge and skills without learning the language, because the subjects are discussed, constructed, evaluated and embedded in the language. The basic aspect of learning any language or developing fluency in it is to acquire as much vocabulary as you can. Vocabulary can be divided into three parts: Basic vocabulary, academic vocabulary, and discipline-specific vocabulary. CLIL involves learning to use language appropriately while using language to learn the subject adequately.

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In every CLIL lesson plan given by the University of Cambridge, ESOL examinations it is repeatedly insisted that “Every subject has its content obligatory language which means a subject-specific vocabulary, grammatical structures, and functional expressions”. For instance, a chapter on ‘Plants’ in Grade 3 Science would have vocabulary such as ‘photosynthesis’, ‘stomata’, ‘sunlight’, etc which are domain-specific for science for that level. Therefore, each chunk of content associated with CLIL has a specific vocabulary and the teacher has to relate his/her teaching with the newly learnt vocabulary with the old one, which is also the preliminary step in the CLIL approach.

The Final Word

The objectives of CLIL are varied, but among the most relevant ones are to improve the educational system, to establish the necessary conditions that will allow students to achieve the appropriate level of academic performance in curricular subjects, to develop intercultural understanding and to hone their social and thinking skills. Moreover, CLIL prepares students for the globalized world by increasing their motivation to learn foreign languages and cementing their intercultural competence.

As an approach, CLIL has been very successful in countries such as China, Malaysia and Thailand in promoting content learning and language acquisition. In India too, CLIL is gaining currency slowly and steadily but needs some more research, the willingness to adopt, and flexible implementation. Some initiatives have been taken in this direction. For instance, CLIL@India a 3-year project co-funded by the European Union was a consortium of 7 Universities from India and Europe dedicated to developing a new model of bilingual education by introducing Content and Language Integrated Learning (CLIL) as an innovative pedagogical practice in the Indian education system to preserve the nation’s multilingualism.

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Authored By- Sanjhee Gianchandani 

Sanjhee Gianchandani is an English language curriculum designer and editor with a Master’s from LSR, University of Delhi, and a CELTA from Cambridge. She has authored grammar books, edited over 100 academic and literary works, and specialises in English language teaching (ELT) pedagogy.

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CISCE to Implement Major Academic Reforms Aligned with NEP 2020 from 2025-26

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Starting from the 2025-26 academic year, the Council for the Indian School Certificate Examinations (CISCE), which oversees the ICSE and ISC board exams, will introduce substantial changes to its academic framework. These reforms align with the National Education Policy (NEP) 2020 and aim to impact over three million students across India, as reported by The Times of India.

Robotics and AI in Curriculum

A significant aspect of the reforms is the inclusion of robotics and artificial intelligence (AI) in the curriculum for Classes XI and XII. For younger students, elements of AI and coding will be integrated into their computer science courses, ensuring these technologies are taught in a simplified and engaging manner. The objective is to familiarise students with emerging technologies from an early age, equipping them with skills for the future.

Introduction of Competency-Based Exams

The CISCE will also introduce a ‘holistic progress card’, a 360-degree evaluation system to assess students’ development across academic and non-academic domains. This approach will provide a comprehensive view of student achievements beyond traditional metrics.

Changes in the board exam structure are also on the horizon. From 2025, 25% of exam questions will be competency-based, focusing on critical thinking and core skills rather than rote memorisation. This percentage will increase to 40% in 2026 and 50% by 2027, promoting deeper understanding among students.

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Digital Assessments and School Improvement

To enhance educational standards, the council will roll out digital assessments for students in Classes III, V, and VIII from 2025-26. These assessments aim to identify students who need additional support or those excelling beyond their grade level. Additionally, a school improvement plan will be introduced, encouraging high-performing schools to partner with state governments to enhance the quality of education in government institutions.

The overarching goal of these reforms is to foster a balanced, skills-oriented learning environment that prepares students for real-world challenges and opportunities.

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Aditya Birla World Academy Hosts ‘The Happy Place’ an Interschool Festival to Drive Awareness on Mental Health

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In a collaborative effort between Aditya Birla World Academy (ABWA) and Mpower, an initiative of Aditya Birla Education Trust the Happy Place Interschool Festival was successfully held to raise awareness about mental health, with this year’s theme being The Mindful Megabyte Digital Wellness. The event saw participation from over 200 students across various schools in Mumbai across boards, engaging in a variety of creative and expressive competitions, including Solo/Duet Singing, Art, Photography, AD-Film Making, Drama, Slam Poetry, and Dance. Each event centered around the theme of digital wellness, focusing on the impact of technology on mental health and well-being.

The Happy Place Interschool Festival, introduced by Aditya Birla World Academy (ABWA), is built on the belief that mental health awareness is a crucial aspect of a child’s holistic development. At ABWA, students benefit from a robust mental health and emotional well-being curriculum that supports resilience alongside academic excellence. Under the leadership of Mrs. Neerja Birla, Founder and Chairperson of Aditya Birla World Academy and the Aditya Birla Education Trust, this vision has flourished. A passionate mental health advocate, Mrs. Birla firmly believes that mental health awareness and support should be accessible to all students, empowering them with the tools they need to thrive.

As an extension of this vision, the Mindsmatter program has reached 25 schools and over 40,000 students across India in the past year, with 318 teachers trained and 67 mentoring sessions conducted. The program has positively impacted behavior, self-esteem, and academic performance, with 83% of participants reporting improved communication skills and 61% noting reduced stigma around mental health.

For the last 6 years, The Happy Place Interschool Festival has expanded beyond ABWA, engaging students from schools across Mumbai to raise awareness on mental health through creative activities. This festival sustains the conversation on mental health, offering students a thoughtfully curated platform to explore these critical themes, express themselves creatively, and build empathy. Through themes like Digital Wellness, participants reflect on their emotional health, fostering a balanced and mindful approach to life.

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Mrs. Radhika Sinha, Principal of Aditya Birla World Academy (ABWA), “highlighted the importance of such initiatives, stating, “The Happy Place interschool festival is not just a competition, but a mindful space for students to engage in conversations about mental health while expressing their creativity. The focus here is not only on winning but also on creating an environment where students can explore topics like Digital Wellness that are highly relevant to the challenges the youth face today. These activities help drive awareness, fostering a sense of empathy and mindfulness amongst our students.”

The competition’s theme, Digital Wellness, reflects the growing influence of technology in the lives of young people. While digital platforms provide numerous opportunities for connection, learning, and creativity, they also come with risks such as overuse, social media addiction, cyberbullying, and sleep deprivation. Striking a balance between the positive and negative impacts of digital media is crucial for the well-being of today’s youth.

Parveen Shaikh, VP Operations at Mpower, highlighted the urgent need for digital wellbeing support amidst the growing mental health crisis: “In today’s digital age, the constant use of technology is significantly impacting mental health, particularly among young people. Studies reveal that 1 in 5 individuals experience symptoms of mental health conditions, with excessive screen time and online pressures contributing to this rise. Alarmingly, 50% of mental health issues begin by the age of 14, and 75% by age 24. By focusing on digital wellbeing and creating awareness around healthy tech habits, we aim to provide timely interventions that encourage young people to seek help and maintain a balanced, mentally healthy lifestyle. 

Research on digital wellness suggests that excessive use of digital devices can negatively affect mental health, particularly among students. Studies show that prolonged exposure to screens can lead to anxiety, depression, and social isolation. Initiatives like The Happy Place Interschool Festival play a significant role in bringing these critical discussions to the forefront, encouraging students to reflect on their digital habits and make informed choices.

As this year’s competition concludes, the collaboration between ABWA and Mpower continues to raise awareness on crucial mental health issues, ensuring that students are empowered to lead balanced, mindful lives.

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